In a first for podcasting, Australian advertisers can now harness the power of their first-party data to create more effective campaigns.Independent podcast company Acast has announced that advertisers can leverage their first-party data to target high-value audiences across the Acast Marketplace.Australia’s Managing Director of Acast Henrik Isaksson says “For the first time in podcast history,… Read More
The post Acast launches world first advertiser-owned, first-party data targeting by Sarah Patterson appeared first on Radio Today.