The BBC World Service has outlined plans to accelerate its digital offering and increase impact with audiences around the globe. This supports the BBC’s strategy, announced earlier this year, to create a modern, digital-led and streamlined organisation that drives the most value from the licence fee and delivers more for audiences.
Changing audience needs around the world – with more people accessing news digitally – go alongside a challenging financial climate. High inflation, soaring costs, and a cash-flat Licence Fee settlement have led to tough choices across the BBC, and the BBC’s international services need to make a saving of £28.5m, as part of the wider £500m of annual savings and reinvestment to make the BBC digital-led.
The proposals entail a net total of around 382 post closures.
The proposals will see seven more language services moving to digital only, modelling the success of others which are already offering purely digital services and performing well with audiences. This means that nearly half of all 41 language services will be digital only.
Language services which are already digital only are: Azerbaijani, Brasil, Marathi, Mundo, Punjabi, Russian, Serbian, Sinhala, Thai, Turkish, and Vietnamese.
Language services the BBC is proposing to move to digital only are: Chinese, Gujarati, Igbo, Indonesian, Pidgin, Urdu, and Yoruba.
Radio services the BBC is proposing to stop are: Arabic, Persian, Kyrgyz, Uzbek, Hindi, Bengali, Chinese, Indonesian, Tamil, and Urdu.
The BBC World Service will continue to operate in all the languages and countries where it is currently present, including the new languages added during its expansion in 2016. No language services will close.
Some TV and radio programmes will stop under the new plans. BBC Arabic radio and BBC Persian radio will also cease.
The World Service will continue to serve audiences during moments of jeopardy and will ensure audiences in countries such as Russia, Ukraine and Afghanistan have access to vital news services, using appropriate broadcast and distribution platforms.
World Service English will continue to operate as 24-hour broadcast radio, available around the world. Some new scheduling, programmes and podcasts will be set out in due course.
The World Service has already achieved record levels of growth on digital platforms, currently reaching 148m people in an average week. The digital share of World Service Languages reach has more than doubled, from 19 percent to 43 percent since 2018.
Director of BBC World Service Liliane Landor says: “The role of the BBC has never been more crucial worldwide. The BBC is trusted by hundreds of millions of people for fair and impartial news, especially in countries where this is in short supply. We help people in times of crisis. We will continue to bring the best journalism to audiences in English and more than 40 languages, as well as increasing the impact and influence of our journalism by making our stories go further.
“There is a compelling case for expanding our digital services across the World Service in order to better serve and connect with our audiences. The way audiences are accessing news and content is changing and the challenge of reaching and engaging people around the world with quality, trusted journalism is growing.”
The proposed changes to the World Service include:
- Focusing on its own platforms and presence in markets, and reducing the volume of syndicated TV and radio content on partners’ platforms in some territories. A focus on impact, rather than reach, means we need more audiences to come to our platforms. This is where audiences most closely associate with the BBC and where we can build long-term engagement.
- Creating a new centralised digital-first Commissioning and Newsgathering Content Production Hub to create high-impact content for distribution across all non-English language services.
- Moving some production out of London and closer to audiences to drive engagement, for example moving the Thai service from London to Bangkok, the Korean service to Seoul, the Bangla service to Dhaka and the Focus On Africa TV bulletin to broadcast from Nairobi.
- Bringing together long-form content activity such as investigations and documentaries made by Africa Eye, the Investigations Unit and BBC Arabic documentaries to ensure a more collaborative approach across our platforms and services to enable stories to travel further across the world, as well as in the UK.
- Creating a new China Global Unit based in London to tell the global story of China to the world.
- Creating a dynamic Africa content hub that commissions and delivers original, distinctive and impactful digital first content for all 12 African language services, digital, TV/Radio, plus coverage of the continent for the rest of the BBC.
- Continuing linear TV broadcasting for both Arabic and Persian languages and investing in building audio and other digital capability in Arabic and Persian to replace radio.
- Closing some radio services, for example Arabic, Bangla, Persian and some TV programming on local broadcasters across Africa and Asia.
- World Service English making changes to its content and schedules which will allow investment in new initiatives, including a new podcast for younger audiences globally, and developing the podcast offer more broadly. The station also plans to launch a new hour-long science strand from the new science unit in Cardiff, as well as adding more live news and sports programming to the schedule.
These proposals are now subject to consultation with staff and trade unions.
This story first appeared on RadioInfo.asia