Vanguard Media has flipped Classic Hits “Sunny 101.3” KRKE-FM Albuquerque to Classic Hip Hop “101.3 The Hustle“.
Positioning as “Pure Hip Hop”, the move is the second format shift for the station in a year as it segued from Soft AC to Classic Hits last year.
The move positions KRKE-FM against iHeartMedia Rhythmic AC “Hot 95.1” KOLZ (which has just changed calls to KABQ-FM). “Hot 95.1” current has a 2.1 share in the Albuquerque market, while KRKE-FM’s now former Classic Hits identity exits with a 0.6 share.