Eight years after dropping its heritage “Sunny” identity for “106.9 More-FM“, Reno Media Group has resurrected the “Sunny 106.9” brand on KRNO Incline Village/Reno.
No changes to the station’s on-air lineup accompanied the rebranding as KRNO continues to feature Jeff Ryan in mornings, Amy Foxx in middays, Dan Fritz in afternoons, and Premiere Networks’ Delilah at night.
KRNO has slipped in the past three Nielsen Audio ratings books from a 5.9 share in Spring 2021 to 5.1 in Fall and 4.8 in Spring 2022. The station currently ranks third overall in the Reno market. KRNO originally dropped the “Sunny” brand for “More-FM” in March 2014.