Saga Communications will swap formats on two of its signals in Springfield IL.
Classic Hits “Cool 93.9” WQQL Sherman will move to 93.5 W228DL Springfield while rebranding as “Rewind 93.5” on June 7. The shift will mean the demise of the “Cool” brand in the market after 28 years as Oldies “Cool 101.9” debuted in 1993 and moved to 93.9 in 2013.
That will allow News/Talk 1240 WTAX to move its FM simulcast from 93.5 to the 93.9 signal as the company has reserved new WTAX-FM call letters. The move allows WTAX to join its in-format competitor with a full powered FM simulcast as Midwest Family Broadcasting’s 970 WMAY began simulcasting on 92.7 WMAY-FM Taylorville last September.
This story first appeared on radioinsight.com