iHeartMedia has dropped Alternative on “Alt 99.3” WHKF Harrisburg PA.
Following an hour of looping REM’s “End Of The World (As We Know It)” and one spin of Green Day’s “Good Riddance (Time of Your Life)”, WHKF flipped at noon to Hip Hop “Real 99.3” launching with Meek Mill’s “Dreams and Nightmares” and Pop Smoke “What You Know Bout Love”.
“Real 99.3” will feature iHeart’s national Hip Hop on-air talent lineup including WHRK Memphis’ Big Sue in middays, WMIB Miami’s Papa Keith in afternoons, and WJBT Jacksonville’s T-Roy at night. Mornings are currently listed as vacant but the station is promoting a “special show announcement” for Friday, June 4 at 6:00am.
WHKF had flipped from CHR to Alternative in April 2018. The station rose from a 1.5 share in February to 2.6 in the March Nielsen Audio ratings.
iHeartMedia Central PA announced today the debut of the new REAL 99.3 – Central PA’s Hip Hop and R&B, effective immediately.
REAL 99.3 will broadcast the biggest names in Hip Hop and R&B, including songs from Drake, J Cole, DaBaby and Meek Mill. The station will also feature Big Sue, Papa Keith, T-Roy, with a special show announcement scheduled at 9:00am on Friday 6/4.