Beasley Media Group’s “98.5 The Sports Hub” WBZ-FM Boston has announced that its “Toucher & Rich” will enter regional syndication on Monday, October 25.
The show will be made available to stations in New England to create a daypart competitor to the regional network of stations carrying programming from Audacy’s 93.7 WEEI-FM.
No launch affiliates were announced.
Beasley Broadcast Group announces Toucher & Rich, the Marconi Award winning morning show on 98.5 The Sports Hub, will officially debut in syndication beginning on Monday, October 25th.
The duo is the #1 ranked morning show in Boston, featuring Fred Toucher and Rich Shertenlieb, along with Jon Wallach. The program recently celebrated 12 years on 98.5 The Sports Hub as the dominant program for Male and Adult audiences 25-54.
“Being syndicated has always been a career goal and I am very excited to start this new challenge,” said Toucher. Rich added, “I couldn’t be more excited to launch Toucher & Rich into syndication. Our listeners have always been the most loyal in radio, and I’m thrilled to introduce our show to a whole new audience of potential T&R lifers.”
“We are thrilled to be able to bring Toucher & Rich’s unique brand of content and humor to sports fans throughout New England through this syndication initiative,” said Beasley Media Group Vice President and Market Manager Mary Menna. “The T&R Team is already a favorite with their passionate audience. We look forward to expanding that loyal audience through this new affiliation!”
For more information, please contact: Kraig Kitchin, Sound Mind, 818-269-7040.
This story first appeared on radioinsight.com