Cumulus Media flipped Classic Hip-Hop “98.3 The Vibe” KWQW Boone/Des Moines IA to CHR at midnight.
Retaining its previous branding, the format shift places the station in direct format competition with iHeartMedia’s “107.5 Kiss-FM” KKDM. KKDM currently ranks second in the Des Moines market with a 7.0 share just behind Cumulus’ market leading Country “97.3 Nash-FM” KHKI’s 7.2 share. Saga Communications CHR “Hits 99.9” K260AM/KIOA-HD2 does not show up in the ratings.
The first five songs on the new “98.3 The Vibe” were:
- The Weeknd – Save Your Tears
- Justin Bieber – Hold On
- Chris Brown ft. Young Thug – Go Crazy
- Doja Cat ft. Sza – Kiss Me More
- BTS – Dynamite
This story first appeared on radioinsight.com