Not even two months after flipping from Classic Country to Southern Gospel, Fowler Media Partners has once again flipped its 98.3 WZGR Garrison KY/Portsmouth OH.
The station dropped its “98.3 Grace-FM” brand for Hot AC “98.3 Hot-FM” last week. The station will return to the WFHT call letters it held from July to October 2021 in preparation of previously planning to launch this new identity. The station’s programming comes from Local Radio Networks with a lineup featuring Penrod in mornings, Jeremy Robinson in middays, Amber Kuhl afternoons, and Todd Chambliss at night.
Owner Bryan Fowler told the Scioto County Daily News, “It was time for a change. The Station was Country WPAY when we purchased it and while it has done fairly well in the ratings we have felt like for some time there was a hole for modern new music in Portsmouth-in other words, there is a Country Radio Station on every corner of the Tri-State that bleeds into Scioto County and the overall most listened to radio station in Scioto County is actually in Huntington-93.7 The Dawg. Additionally, we wanted to do something that complimented the great job our peers at Hometown Broadcasting are doing and not divest their Variety/Adult Hits and Classic Rock Formats. There is a need and room for all of us. Diversity is good for the Market”.
This story first appeared on radioinsight.com