As Spanish Broadcasting System moves closer to taking over 95.3 WPYO Maitland/Orlando and 97.1 WSUN Holiday/Tampa FL from Cox’s CXR Radio trust, WSUN has announced when its Alternative “97X” programming will move off of the frequency.
On Wednesday, April 27 at 12pm, the Alternative brand will move off of WSUN, while continuing to be heard on 94.9 WWRM-HD2 Tampa and 101.5 WPOI-HD2 St. Petersburg, along with NIA Broadcasting’s 97.5 W248CA St. Petersburg giving the brand analog coverage on the western side of the Tampa Bay.
While not confirmed, it is expected that Spanish Broadcasting System will shortly close on its acquisitions and begin operating the stations as they received FCC approval last week. SBS announced the acquisition of WPYO and WSUN in February for $12.5 million ahead of the 2/15 deadline set by the FCC to divest the stations as required due to Cox losing their grandfathered ownership limits following Apollo Global Capital’s 2019 purchase of Cox Media Group.
WPYO moved its CHR “Power 95.3” programming to 94.5 WCFB-HD2 at the end of March. The station has been simulcasting Cox’s News/Talk 580 WDBO since in order to help purge any of the former “Power” audience off the frequency prior to SBS taking over.
This story first appeared on radioinsight.com