iHeartMedia is partnering Apple Corps Ltd./Capitol/UMe to simultaneously premiere “the last Beatles song” on 740 of their stations on Thursday, November 2, 2023 at 10:00am Eastern.
The song “Now And Then”, was a demo by John Lennon from the 1970s that was completed last year by Paul McCartney and Ringo Starr. iHeart will simultaneously premiere the song on their Classic Rock, Classic Hits, CHR, Country, AC, Hot AC, News/Talk, Sports, and additional stations. The song will also air hourly on all of the company’s Classic Rock stations.
In conjunction with today’s Apple Corps Ltd./Capitol/UMe announcement in London, iHeartMedia announced it will World Premiere across its broadcast stations nationwide the last Beatles song “Now And Then,” written and sung by John Lennon, developed and worked on by Paul McCartney, George Harrison and Ringo Starr, and now finally finished by Paul and Ringo over four decades later. “Now And Then” will broadcast on more than 740 iHeartRadio stations across the U.S. on November 2, 2023 at 10 a.m. ET.
The double A-side single pairs the last Beatles song with the first: the band’s 1962 debut UK single, “Love Me Do,” a truly fitting full-circle counterpart to “Now And Then.” Both songs are mixed in stereo and Dolby AtmosÒ, and the release features original cover art by renowned artist Ed Ruscha.
“Through the years, The Beatles have always counted on radio to connect with their fans,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “We are proud that iHeart is part of this momentous release, sharing this special moment in music history from the world’s greatest band.”
Fans can tune-in to iHeartRadio Classic Rock, Classic Hits, CHR, Country, AC, Hot AC, News / Talk, Sports and more stations on November 2 at 10 a.m. ET to hear the last Beatles song “Now And Then.” iHeartRadio Classic Rock Stations will continue to broadcast the single every hour throughout the day.
“The Beatles changed music and global culture forever,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “It’s only fitting that we celebrate the last Beatles song release by sharing it with millions of fans simultaneously on the day it’s released.”
Fans can also listen to all The Beatles songs on the iHeartRadio app by searching “The Beatles” to hear their favorites.
This story first appeared on radioinsight.com