Year: 2025

Most of the traffic bulletins on Greatest Hits Radio and Hits Radio are now voiced by computers rather than people.

Bauer and INRIX have been working together on the move from human voiced updates to letting AI do the work, and recently introduced bulletins across the two national radio networks.
Staff shifts have been reduced as a result of the move at INRIX, as fewer people are now required to deliver the service.
Bauer says AI will allow them to deliver accurate, timely travel information to audiences faster than ever before, and opens up exciting possibilities for more responsive, hyper-targeted updates delivered via IP in the future.
INRIX says the development is a natural evolution of its long-standing services. A spokesperson told RadioToday: “During 2025, INRIX has been working closely with Bauer on the next step in traffic and travel broadcast services, bringing together our trusted data, our established traffic systems and new technology to deliver the same detail and scale that audiences rely on.
“This development is a natural evolution of our long-standing services. Bulletins are generated through INRIX’s traffic intelligence and automation systems, with delivery informed by the tone and style of our experienced broadcast journalists to ensure continuity and familiarity for listeners.
“The result provides clear, consistent and recognisable traffic updates, delivered faster than ever before and opening the door to even more precise and personalised information in the future.
“At INRIX, we’re excited to support Bauer in this latest chapter for radio travel news.”
Here are some examples of the bulletins. […]

Toyah Willcox is joining Greatest Hits Radio to fill in for Martin Kemp while he takes part in ITV’s I’m A Celebrity… Get Me Out of Here!

Toyah, who presents on sister station Greatest Hits Radio 80s, will host Martin’s Mix Tape shows every Friday and Saturday night from 21 November until Christmas.
Toyah said: “I am so excited to join Greatest Hits Radio, filling in for Martin Kemp whilst he is eating bugs in the jungle. I love Greatest Hits Radio and we’re going to have so much fun over the coming weeks. It will be party central on the Mix Tape every Friday and Saturday night.”
Before flying to Australia, Martin spoke with fellow presenter Kate Thornton about why he finally said yes to entering the jungle this year. “It’s something that I’ve always wanted to do, it’s always been on my bucket list,” he said. “Every year we sit down as a family and watch it, and it was amazing when Roman went in. This time it’s my turn.”
He added that his family were quick to support the decision. “The first person I called was Roman. He told me I had to do it, and Shirlie said I was definitely going so she could go to that fancy hotel she sees on TV every year!”
Martin’s full interview with Kate Thornton airs this Friday afternoon between 1pm and 4pm on Greatest Hits Radio.

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