Year: 2025

Listeners of Greatest Hits Radio will soon have the chance to join presenters at sea, as the station teams up again with Ambassador Cruise Line for a special themed voyage next spring.

The seven-day Greatest Hits Radio Escape II will set sail from Tilbury on 27 March 2026, visiting Bremerhaven, Amsterdam, Rotterdam and Zeebrugge for Bruges.
On board the Ambience, fans can enjoy exclusive DJ sets from Jackie Brambles, Jenny Powell and Kate Thornton, along with a live edition of PopMaster hosted by Ken Bruce. There will also be Q&A sessions with the presenters and additional entertainment, plus a few surprises yet to be announced.
The trip follows the success of last year’s inaugural radio cruise, which was named an award-winning campaign. Once again, the partnership aims to bring Bauer Media Audio UK’s well-known voices together with Ambassador’s “affordable quality” cruise experience for listeners to enjoy.
Simon Kilby, Managing Director of Bauer Media Advertising, said: “It’s fantastic to renew our partnership with Ambassador Cruise Line and give Greatest Hits Radio listeners another chance to escape with their favourite presenters. As well as showcasing the excitement of an Ambassador cruise to our highly engaged audience, we’re also creating an unforgettable experience that brings the brand to life.”
Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, added that both brands share a passion for memorable experiences and community. “By combining the creativity and reach of Greatest Hits Radio with Ambassador’s warmest welcome at sea, this partnership offers something truly distinctive,” he said.
The campaign, brokered by Radio Experts, launched on 15 October and includes on-air trails, competitions and social media promotions in the run-up to the cruise. Lucky listeners will also have the chance to win a place on board through the station.

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Gaydio has launched the third series of its travel podcast Gaydio In Europe, in partnership with British Airways’ Gatwick-based subsidiary BA Euroflyer.

Presented by Luis Wyatt and Helen Scott, with drag performer Yshee Black joining the team for the first time, the new series continues to explore LGBTQ+ friendly European destinations served by BA Euroflyer from Gatwick Airport.
Episode one features Porto, with upcoming episodes visiting Palma and Verona. The series highlights inclusive travel experiences, cultural attractions, and local voices from each destination.
The partnership forms part of a wider campaign across Gaydio, including on-air features, digital content, and a major listener competition to win Club Europe flights with BA Euroflyer. For the first time, the podcast will also host a live event in London where fans can be part of the finale recording.
Gaydio In Europe was named “Best Branded Series” at the Campaign Audio Advertising Awards earlier this year, with judges praising its strong targeting, authentic storytelling, and creativity.

Brett Harris, Gaydio’s Head of Partnerships and Marketing, said the collaboration celebrates destinations where LGBTQ+ travellers “can feel safe, seen and celebrated”, adding that the live finale marks “a huge elevation for the podcast”.
Nick Welsh, Head of Marketing at BA Euroflyer, said the partnership provides “a great opportunity for the Gaydio team to explore more contrasting destinations and shine the spotlight on their diverse LGBTQ+ communities”.
Listeners can stream or watch the first episode of the new series on the Gaydio app, via podcast platforms, or at gaydio.co.uk/gaydioineurope

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Ofcom has today introduced new guidance for broadcasters on how politicians can appear as presenters in programmes that include news content.

The updated guidance, which comes into effect immediately, clarifies the distinction between news and non-news programming and strengthens how impartiality rules apply when politicians are involved.
Ofcom has confirmed that Rule 5.3 of the Broadcasting Code — which prohibits politicians from presenting news — will remain unchanged.
Instead, the regulator has revised its guidance to make the relationship between this rule and the impartiality requirements under Rule 5.1 clearer and more relevant to the modern broadcasting landscape.
Under the new approach, Ofcom has updated its definition of a “politician” to include members of the House of Lords and representatives of political parties, while removing the previous reference to activists. It also clarified what counts as “exceptional circumstances” under which a politician could present news, saying these must be situations that are unforeseeable and beyond the broadcaster’s control.
Cristina Nicolotti Squires, Ofcom’s Group Director for Broadcasting, said: “We’ve listened carefully to the perspectives of audiences, broadcasters and other experts through our consultation. Our updated guidance provides the right protection for audiences, while also safeguarding freedom of expression and broadcasters’ editorial discretion to choose their presenting line up.”
The clarification follows Ofcom’s public consultation and a High Court ruling earlier this year in a case involving GB News. The court found that a programme cannot be both news and current affairs at the same time, and that Rule 5.3 only applies to politicians acting as newsreaders, interviewers or reporters in news programmes.
Ofcom said it will continue to review audience expectations and may carry out further research into how viewers and listeners perceive news and current affairs content on TV and radio.

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