UK

Kate Thornton and Neev get sponsored by QVC on Greatest Hits Radio and Magic

QVC UK has booked its first ever radio sponsorship campaign with Bauer Media, across Magic Radio and Greatest Hits Radio.
Helping to reach Gen X women across the UK, the campaign aims to establish QVC as the ultimate all-occasion shopping destination amongst listeners, especially in the run up to the festive season.
From October until the end of the year, QVC will become the official sponsor of weekday afternoons with Neev Spencer on Magic Radio and Saturday afternoons with Kate Thornton on Greatest Hits Radio, with credits and trails throughout.
Alongside radio, the sponsorship will also include videos on Magic Radio and Greatest Hits Radio’s social channels.
Kate Thornton will give a sneak peek into her present buying routine, while Neev and fellow Magic Radio presenter Emma B will get ready to sparkle at their Christmas party with help from QVC’s partywear.
Leveraging Bauer’s publishing portfolio, the campaign will also utilise Bauer Illuminate’s first party data to target audiences online. High impact video content will be delivered directly to specific audience segments across titles including Grazia and heat.
Simon Kilby, MD, Bauer Media Advertising said: “The festive period is always one of the most competitive times of the year for advertisers, with every brand trying to get in front of their audiences.
“We’re delighted that QVC has booked its first ever radio sponsorship with us, utilising our presenters and their close relationships with their listeners to cut through and both raise awareness and consideration of QVC as well as drive audiences to buy their products, creating impact across the funnel.”
Jayne Bristow, Commerce Director at QVC UK says “I am pleased to be partnering with Bauer Media for our Quarter 4 brand campaign, where we will showcase QVC’s premium gifting offer across Magic Radio and Greatest Hits Radio.
“Our target audience are smart Gen X women who love to shop. This partnership will enable us to raise awareness of the QVC brand and drive new customers to our website.”

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AU & NZ

Epic journey: 107.7 Triple M’s Paddy & Maz wrap up ‘Mics on Bikes’ challenge

It was an epic journey, but 107.7 Triple M’s Paddy Gerrard and Maz Compton from the Paddy & Maz for Breakfast Show have successfully completed their ‘Mics on Bikes’ challenge. Over five days, the pair put their friendship to the test, broadcasting their brekky show across the New South Wales Central Coast from a moving… Read More
The post Epic journey: 107.7 Triple M’s Paddy & Maz wrap up ‘Mics on Bikes’ challenge by Sarah Patterson appeared first on Radio Today. […]

ASIA

IBC Trends 4: Using AI to make talkback and reporting more efficient

At IBC24 there are always a few ground breakers who are thinking further ahead than most. This year they were thinking about how AI can make live radio programming and reporting of meetings more efficient.I spoke to thought leaders Dan McQuillin and Raoul Wedel about some of the new tools they are developing for radio talkback and journalism.One of the big ideas is to deploy AI to make talkback systems more efficient. Another big idea is using AI to make covering long events, such as council meetings, more efficient for journalists.What if your telephone talkback and text system could use AI to organise your interactions with callers and texters? It would make your production team much more efficient.Having been part of five radio station moves in my career,* the most recent being new broadcast studios in Parramatta, I’m up with the latest innovations. The 4th set of trends I spotted at IBC will take innovation further still. In technology, each good idea and new technology development builds on the last and is a foundation for the next innovation. We are in an age of continuous tech evolution.McQuillin developed the iconic Phonebox radio talkback interface many years ago, it’s one of my favourite systems. That product has evolved and is now part of the wider Broadcast Bionics,range, which also  integrates video capture (called CameraOne) to help broadcasters deliver video to multiple output locations. Radio is no longer just audio, it is on socials, streaming and catch up, where pictures enhance the live audio content.Vertical Video TrackingThis year Broadcast Bionics has added AI to it’s CameraOne switching system. Broadcast Bionics links with studio cameras and can continuously record video to be used when needed. To make the editing process quicker and easier for vertical video formats, the system now uses AI to help you identify and reframe each speaker to vertical orientation, then quickly edit those speakers into a vertical video. The AI tracks the speaker’s face and dynamically follows them, so they are always centre of frame. The same functions can also be used in horizontal format for other editing and framing automations. It will also convert speech to text so you can add subtitles if you choose.I like McQuillin’s approach to how he uses AI in his products, he refers to it as augmenting human intelligence, not replacing it. ‘Augmented Intelligence,’ not Artificial Intelligence.Talkback AI ToolsThe Bionic system has more functions for grouping callers and highlighting topics they want to talk about with the addition of more internal AI integration.The system has been able to ingest Whatsapp and other voice notes for a while, but now it has also added AI to de-noise and clean-up background noise to make voice notes more suitable for broadcast.AI text managementOne of the big breakthroughs that impressed me most was how Broadcast Bionics is now using AI to manage listener texts and social media interactions. Anyone who has seen a flurry of text or social media messages come in quickly on some hot topics will have experienced the frustration of missing some messages, or seeing the messages as they come in, but having them pushed off the screen by new incoming messages before they could be read out on air. Or trying to scroll up and down to choose a different order to read out than the order in which they were received.I’ve seen production teams dragging messages around to display to the presenter, while they are doing an interview, but getting frustrated because they can’t keep up with the incomings or can’t find the messages they want to group together. I’ve seen presenters scanning the text line while the interviewee is talking to mention a text comment, only to turn back to it a few moments later and find that the comment they wanted to read to the interviewee has now gone off the screen. Nightmare!The nightmare is now less terrifying, because the just added AI feature monitors the context of the texts, groups them together and identifies the most common content elements, such as those for or against an issue, or mentions of a hospital or school name being discussed. It can order and display them by most popular topic if multiple topics are being discussed.McQuillin make the point that there is nothing artificial or generative about this tool, all the content comes from listeners, the tool just analyses and groups the messages in a way that is useful to the production team. I found it very impressive.AI Reporting enhancementsAny reporter who has been assigned to cover a long council meeting that goes late into the evening or some other event where a lot of people speak over an extended period of time will know the frustration of collating many pages worth of notes and quotes to put together into a story. Most reporters will gain a general sense of the key points by sitting and listening, and will have taken quick notes of words spoken for a quote. They will probably have noted down the time of the best quotes in their recording to go back later and edit the grabs for broadcast. For a short press conference, this is easy, but if you’ve got hours of recordings to work on it can become a time consuming process for what may not be worth the time spent on it.Wedel Software is about to launch a reporting tool called Sonic Scribe that can speed up the process by recording, transcribing and summarising the key topics of the meeting. It can identify a topic and align it with other people who spoke about the topic somewhere else in the meeting. It will make identifying, grouping and extracting content easier for reporters. It will link text and audio so that the reporter can edit the text and the audio at the same time. There are already a few reporting tools that have some of these features, but Wedel plans deploy AI to improve the process further.I like that these two technology leaders know how radio works and are continuously thinking of tools that will fit in and improve existing workflows rather than inventing something that is good, but requires staff to change the way they produce, present or report to fit in with the way the machines want to do it.These trends will bring immediate benefits to live talkback and news reporting.I spoke to both Dan McQuillin and Raoul Wedel in Amsterdam. Listen to what they had to say below.[embedded content]Dan McQuillin video summary: On the theme of AI, or what we call augmented intelligence, that’s making smarter tools to help you do more in the studio. Not replacing talent but augmenting talent.With CameraOne, which is our budget camera  switching system, we’re generating content automatically from the studio camera. What we want to demonstrate there is the ability to quickly repurpose and reformat that as vertical video. We partnered with Choppety https://www.choppity.com  to automatically reframe that content.We’ve traditionally been doing live camera switching for streaming, we’ve been doing social media, now we can help using AI tools to automatically repurpose reframe that content. What we’re doing here is not just the cropping, the trimming is done by automatically using AI to detect the highlights, using AI to allow you to edit that using just a script editor and using Ai and transcription then to bake the bits on the top. Everything from the camera switching to the editing, captioning, to the reframing of is happening really, really quickly.  The AI will give you prompts and suggestions and you can use the base tools to manually change and edit it.There’s a lot of people trying to make AI voices… I have no advantage in doing that, that’s not technology that I can really develop, but I don’t really believe that the part of radio which is building community, creating genuine connections is something which AI can do.What I do think AI can do is help build those connections, so whether that’s getting social media content more quickly so we can share more, or using transcription so you can transcribe WhatsApp messages when they hit the studio so they becomes  searchable and discoverable.We’re also showing the use of AI language models to summarize all of your social media in real time  so again instead of hundreds of messages hitting the studio maybe you read the top five of the top 10.  We’ll simply give you a list of what topics the audience is talking about, what are the best messages on each of those topics, so you can read everything your audience is thinking and feeling, that’s what we mean by augmented intelligence. It’s augmenting your ability in the studio to build those communities to create that connection.  There is nothing artificial about the content, there is nothing generative, we’re not using fake voices or generating content we are enhancing and empowering your ability to engage as much as possible with your audience so you build that genuine connection, that sense of community.Generative AI or Spotify absolutely have a place, but radio should be able to maintain its prime position as that authentic voice of your local community, as that listening friend you have that sense of identity and relationship with. In the video Dan demonstrates this at about the 3’30 point (Chapter 3 marker)…it’s ranking the texts in the order of the most messages and it’s figuring out what it thinks are the most key. This does a couple of things first of all it helps us to understand the mood and mind of our audience, second, sometimes we start a conversation and maybe we carry on the wrong topic, so we can show you all the topics you are talking about, are they beginning to burn with the audience? Maybe we should change and we can actually surface a topic the audience is now talking about… lots of different ways of implanting augmenting traditional radio workflows.STEVE: To have a synthetic voice read out some of those texts might be a useful thing.Yeah. You could have a synthetic side kick I guess with you the primary talent…  and you could say, hey Sarah the Sidekick just tell me what the audience is thinking.A lot of what we’re doing in the UK is we now have full integration of WhatsApp and WhatsApp voice notes so we’re pulling in a lot of people who are not willing to call but willing to send a voice note. We can call those people back as well so if they’re really good we might try and say would you be on the air to say your text message. Most people are flattered to be asked, probably 75% will go on the air.As well we transcribe and make all the WhatsApp voice notes searchable so you can find the best voice without having to listen to every one… or we can do an AI speech enhancement and de-noising, if we find a piece of content that someone sent over WhatsApp… and I don’t know why, but people will regularly be shouting in the car, or here with quite a bit of background noise… The technology now is incredible to de-noise that, enhance speech, again we’re helping you to salvage content that would not necessarily be broadcastable.  We’re not creating fake content, we’re just salvaging a piece of content and increasing the quality of it to make it pass grade, which is another great use of AI technology.We shouldn’t be afraid of it we should just make sure that… we figure out how we use those tools enhance our workflows, to enhance our audio and be more creative.Raoul Wedel video summary:Adthos is going very well. There’s a lot of interest, we’re talking to every major group in the world and were still very excited about the future of AI and audio.Our new AI product for journalists is called Sonic Scribe, we’re releasing that shortly.It’s s system where we can transcribe audio content. Of course that’s not something new. But what we can do with it is edit the text and it edits the audio for you along with that. You can also prompt the audio.What that means is if you have a city council meeting that lasts four hours, as a local journalist you can just type in, ‘give me the four highlights on the new housing projects,’ the four most important quotes, and it will play those quotes for you and highlight that for you. [Long meetings are] a lot of work. So it’s good to be able to automate and to give local journalism better tools to do their work.How long would it take to process, say, a three-hour council meeting?The three hours would take a couple of minutes. We also have tools for people to automatically upload the audio so they don’t have to worry about manually loading it. If you would record it on your phone or something, then it’s automatically uploaded and transcribed and available in the platform.Wedel Software also supplies its targeted AI audio platform, Adthos, which we have covered in previous reports.Subscribe to the Radioinfo Youtube Channel to get the latest videos, conference reports and awards event videos.* About the authorSteve Ahern is a broadcast and digital media trainer and consultant and the founder of this website.The five stations he moved in his career are: ABC Melbourne, AFTRS, Money FM Singapore, Nai Radio Afghanistan and ABC Sydney.Previous IBC Trends Articles:
IBC Trends 1: Artificial Intelligence

IBC Trends 2: The Cloud

IBC Trends 3: Automated Content Detection […]

AU & NZ

Andrew Doman rejoins Super Radio Network for new Breakfast gig

Andrew Doman has rejoined the Super Radio Network in Parkes on ROK FM Breakfast.Andrew previously worked at 96.5 Hill FM in Broken Hill for eight years up until 2021. Prior to that he was at Queensland stations 4LG Longreach and 4VL Charleville.
The post Andrew Doman rejoins Super Radio Network for new Breakfast gig by Sarah Patterson appeared first on Radio Today. […]

Ireland

Tributes paid to Michael Reade who has died after terminal illness

LMFM presenter Michael Reade has died at the age of 58.
Michael announced recently he has cancer and that his diagnosis is terminal, but added that he’s not sad, just accepting his situation.
He’s been broadcasting for 43 years, and 21 of those were with LMFM, but has not been on the radio for over six months.
He’s also worked at East Coast Radio in Wicklow, Tipp FM in Tipperary, XFM in Copenhagen and Midlands 103 in Tullamore.
Earlier this month he won Gold at the IMRO Radio Awards for best Current Affairs programme on local radio.
The Chair of the Independent Broadcasters of Ireland, John Purcell, extended the condolences of everyone in the sector to Michael’s family, friends and colleagues, saying: “Michael Reade was a passionate, committed and very talented broadcaster.
“He had a unique connection to his listeners in counties Louth and Meath and reflected their concerns and priorities fairly, accurately and with balance through his work, in the very best traditions of broadcasting.”
“On behalf of all of his friends and colleagues in the industry, we wish to say that our thoughts are with his wife Sandra, his son Luke, brothers, sister, extended family and friends and colleagues at LMFM at this time.”
“Ar dheis Dé go raibh a anam. May he Rest in Peace.”
Taoiseach Simon Harris has also paid tribute. He said: “I want to send my condolences to Michael’s wife Sarah, his son Luke, brothers, sister and extended family on the untimely passing of Michael.
“I also want to offer my sympathies to his colleagues at LMFM and indeed, his loyal listeners.
“For over 20 years, Michael has been a voice to the frustrations, the celebrations and curiosity of people across Louth and Meath.
“For those of us who sat opposite him, he has been robust and tough but never unfair. Michael is a loss to journalism, a loss to the people of Louth and Meath but most particularly his family and friends.
“Ar dheis Dé go raibh a anam. May he rest easy.” […]