iHeartMedia Partners With Magnite On Broadcast, Streaming & Podcast Ad Marketplace
iHeartMedia and sell-side advertising platform Magnite have partnered on a “first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys.” The platform expands iHeart’s programmatic ad offerings to all their audio platforms using Magnite’s SpringServe ad serving technology. Magnite (NASDAQ: MGNI), the largest independent sell-side […] […]