Year: 2024

India’s HT Media Group-owned radio station Fever FM on Tuesday announced that it was shutting down its operations because of “evolving trends” in the media industry.The announcement was made through the radio station’s Instagram page, where it said: “It is with a heavy heart we bring to you this urgent announcement. You, our partners and our listeners have been with us through our ups and downs and our thick and thin but we must make this decision for all,” Fever FM wrote in a LinkedIn post.The post also featured a video message from Fever FM CEO Ramesh Menon, who said: “We made this difficult decision to shut down our station. This decision comes after careful consideration and is due to the evolving trends in the media industry.”

“Radio has been a part of our journey, figuratively and literally. Everyday. But as they say, all journeys must come to an end, and the end for Radio is closer than you expect.”“The management would like to express its heartfelt gratitude to RJs, advertisers, partners, employees and listeners who built and supported the station in its journey,” Menon said.The Instagram post was accompanied by three subsequent posts simply saying, “Ok. Tata. ByeBye,” with an additional prompt for followers to check LinkedIn for more information.However, it later turned out to be a marketing gimmick by the station, according to company sources who spoke to BestMediaInfo.com.According to an article in BestMediaInfo, experts say that the use of such a marketing ploy by a reputed organisation not only creates negative buzz in the industry but also questions their overall judgement and brand integrity.Fever Network operates 22 stations across 15 cities, with three in Delhi and Mumbai, two in Bengaluru, Chennai, and Kolkata, and a presence in Hyderabad, Pune, Ahmedabad, and 7 UP cities.In the Oct-Dec quarter, the revenue from Radio broadcast and entertainment vertical fell 4.4 per cent to Rs 39.74 crore. […]

Benztown and P1 Media Group will host a free webinar for radio professionals around the globe, entitled “How Radio Talent Can Survive and Thrive in 2024” on Thursday, February 1.The webinar features special guest Paul Anderson, mega-agent and CEO, Workhouse Media, who represents some of the biggest names in U.S. radio, including Dan Patrick, Bobby Bones, BJ Shea, Rickey Smiley, Johnjay and Rich, Jubal from The Jubal Show, and many others.The 40-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group.

In addition to his work as a talent agent, Anderson is Executive Producer of a number of #1 podcasts across more than 3,000 episodes, resulting in over 1 billion downloads. He has personally negotiated over $1 billion in talent deals across radio and radio syndication, podcasting, television, and digital.In Thursday’s webinar, Anderson will share his insights and tips on how radio talent can not only survive, but thrive, in 2024. He will discuss the effects and future of AI on radio and radio talent, and help talent prepare themselves for success as the media landscape and environment quickly evolves. Anderson will address:
 What skill sets are essential for radio and television talent compared to those needed for podcast hosts and new media personalities.
What types of people employers are looking for and what positions they really value today.
His take on AI and whether it poses a real threat to jobs for on-air talent.
The benefits of having an agent – Why talent should hire an agent and when is the best time to hire an agent.
What he looks for as an agent when deciding to work with a prospective client.
His advice for aspiring radio superstars and how they reach the level that puts them in control of their own destiny.
Register here. […]