BIA Projects Increase In Political Spending
Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political ad spending. Political will be the top spending vertical category in 2024 for many of the media channels in BIA’s forecast, including TV OTA, TV digital, Cable TV, Radio OTA, and CTV/OTT. […] […]