Year: 2023

According to a recent study by Toluna India, FM radio listenership is quite high in the country’s Tier II and III markets.The study, conducted between December 19, 2022 and January 2, 2023, surveyed over 1200 FM radio listeners aged 18-50 from different socioeconomic backgrounds and employment status, across 30 Tier II and III markets in the North and West regions of India.80 percent respondents claimed they listened to radio. Amongst working professionals, this rises even higher to 90 percent, but amongst students only 66 percent tune to the radio.

The study also found that 33 percent of radio listeners ranked FM Radio as the preferred medium for daily entertainment, followed by video/music streaming apps.74 percent listeners tune in for more than three days a week. 70 percent tune in for between 30 minutes to 2 hours every day, with 60 percent listening at home. Listenership peaks during morning and evening hours, with morning listening being a universal trend and evening listening being driven primarily by salaried individuals. The survey also found that mobile phones and car music systems are the most commonly used devices for listening to the radio.Dixit Chanana, Country Director, Toluna India, said: “Our study on radio listenership in tier II and III shows some interesting data points. 33 percent of radio listeners ranked FM Radio as the most preferred medium of daily entertainment. This is consistent with the study that we did in 2020. Apart from consumption on the go, more than 60 percent consume radio at home.” […]

Philippines’ Radyo5 92.3 FM welcomed the Chinese New Year, with a new program line-up and a new tagline: “Ito na ang totoong tunog ng Serbisyo Publiko!”These new programs include Bangon Bayan with Mon from 4am to 6am, Sagot Kita! with Cherly Cosim from 4pm to 5pm, Good Vibes with Laila Chikadora and Stanley Chi from 6:30pm to 8pm, and Pinoy Konek with Danton Remoto from 8pm to 9pm.Bangon Bayan with Mon jumpstarts weekday mornings with infotainment through news, music, health, and fitness. In Sagot Kita!, Cheryl Cosim will assist Filipinos who have issues with government agencies and be the bridge to help resolve their various concerns.

Laila Chikadora and Stanley Chi’s Good Vibes presents the lighter side of news by focusing on pop culture social media trends.Danton Remoto’s Pinoy Konek highlights the OFW life, connects listeners and informs them about matters that are relevant to them, while diving into modern and folk literature, music, and Philippine history as well.Dr. Love, Bro. Jun Banaag’s radio program helps couples with their love problems from Monday to Friday, 10pm to 12 midnight. With his soothing voice and words of wisdom, Bro. Jun helps heal heartaches and guide lovers through the various challenges in their relationships. […]