Month: September 2023

“What I like about this methodology is that it gives more introverted participants an opportunity to share their ideas and have their questions answered, said Barbara Gruber one of the trainers from DK Akademie during the Podcast Design workshop at Radio Days Asia using the MethodKit for Podcasts. The kit encourages podcasters to distill the process down to its components by using a series of cards laid out on a table and helps podcasters streamline their creation process.During the workshop participants worked in one of 3 groups: Design, Produce or Distribute.They used the cards from the kit as stimulus to raise questions about making podcasts and also offer tips and tricks. Each group then chose a speaker to present a 5 minute presentation about their discoveries to the room.

Participants shared the following insights:– Making podcasts has many steps and takes time.– You need to be clear on the purpose– Be wary of the platform you choose to host your podcast and their requirements for control– Consider the impact of the podcast, that mentions are searchable through keywords chosen and that the identity of the producer/ reporter may need to be kept safe.– Consider that more than one voice is needed for for a more balanced report– Are visuals crucial with some subjects?– In Malaysia and Australia for example music may not be allowed in podcasts due to copyright laws.– Consider using AI tools for social media posts.One workshop participant told radioinfo he found the session valuable, particularly the discussion on ethics and copyright. He thinks that podcasters need to show professionalism as their content can influence society. He would like to see the information captured from the session and distributed to participants.“It’s good to have sessions like this at the beginning of the conference because it gives the participants an opportunity to get to know each other and grow their professional networks by the end of the conference,” added Barbara Gruber.DW has developed a detailed kit from the training activity that is available to podcasters. For more information contact DW Akademie.The Method Kit is available for free from DW here. […]

“Make socials your #BreakfastBestie,” said Lauren Saylor, breakfast producer and social media coordinator, from Smooth FM 91.5 in Melbourne, Australia.In a workshop at Radio Days Asia, she showcases how a fine-tuned content strategy allows social media to become a balanced and integral part of a highly rating radio breakfast show.“First know your Brand,” she began. “ At Smooth Radio, consistency is the key. We aim to have our audience feel good by experiencing positive content, in a safe environment, that the audience finds comforting.

Begin by asking, “Who are you?”
What is your show’s personal brand and values?

Then own who you are! Be who you are. “Today, I’m wearing pink, it makes me feel good and powerful! It’s part of my brand.”
Make content that fits your show’s personal brand and station alignment.
At Smooth we strive to make people feel like they’re a part of our family to create a connection with our station and programs.Social media is the way to expand our on air time by giving longer touch points for our listeners. “We want our P1 listeners to get our brand and we want them to be our biggest fans ever by creating a relationship extension and getting our listeners living in our ecosystem.”“Be smart… You don’t need a team for socials because we’re all creatives, no fancy phone is needed either.” For example,put your talent at the forefront of the video, someone the audience trusts and use them for social posts.Pick the social media that is right for you. Know your audience and choose that platform where they are most engaged. Think about the different companies you use, meta brand, diversify in a way that is beneficial for you e.g.. FB but possibly Youtube too.Finally, keep an eye on the analytics, so you know what’s working well for you. […]