Month: July 2023

Content from BPREach week I view websites of radio stations in Australasia, North America, South Africa, the UAE, the UK and other English-speaking countries as part of BPR’s monthly Website Check Up.The one thing I continually notice is the vast difference in websites……. overall quality of graphics & content, user friendliness, current v out of date content etc.Have a look at your station website and then those of your competitors and other stations in other markets.Are they doing things better, things that are innovative?Here are a few tips on how to audit your website:
Is the site visually appealing? Does the overall look and feel sit within your station’s brand image? Or is it stale and like many network sites, a bit “one size fits all”? Ensure all images, audio, videos and social media make your website more engaging and interesting.
Is it mobile-friendly? If not, make it so! Your website must be easily accessible and readable on mobile devices.
Is website speed optimized? Use tools like Google’s PageSpeed Insights to identify and fix issues that are slowing down your website and making it more difficult to navigate.
On that point….is your site easy to navigate overall? Organize your website’s content in a logical and easy-to-use structure. So many sites do not!
Is the language clear & concise? Make sure that your website’s text is easy to read and understand. Check for typos and grammatical errors…. trust me, I see them all too regularly.
Keep content updated and relevant. Seems like a no-brainer but so many times I see contests that have finished but are still live on station websites. Is the current on-air line-up actually current?
Finally…. do some research. Use analytics to track user behaviour and make data-driven decisions for improving the website. Conduct user testing and gather feedback to improve user experience.
By David Kidd, BPR […]

The Asia-Pacific Broadcasting Union (ABU), the Arab States Broadcasting Union (ASBU) and WorldDAB are organising and hosting the forthcoming DAB+ Digital Radio -Technical Workshop ‘New developments in DAB+ systems’.This series of online workshops will begin on Tuesday July 18, running through until Thursday July 20.This technical workshop will provide broadcasters and other media professionals with an update on the latest DAB+ developments. It will be structured in three parts:Day 1 will focus on the business case and includes a review of the latest standards updates, a discussion on balancing broadcast, IP and 5G distribution and an update on the German project to integrate the DAB+ Emergency Warning feature into their national emergency warning system.Day 2 will focus on how to get started with DAB+ with presentations from industry leaders on the latest DAB+ system features and implementation options. A panel session featuring international professionals will discuss the ‘Initial steps’ to establish DAB+ digital broadcast radio.Day 3 will move on the DAB+ network design and implementation of best practice, discussions on the role of small-scale DAB+ and will conclude with a panel session were established network providers discuss the requirements and methods used for “DAB+ measurements and monitoring”.Register here. […]