Month: July 2023

Last week, Pakistan’s Minister for Information and Broadcasting Marriyum Aurangzeb inaugurated 12 new studios which were set up on modern lines at Radio Pakistan under a reform agenda by the incumbent government.The minister said that the government had rolled out a reform programme to upgrade and digitize Radio Pakistan on war footing. A comprehensive business plan had also been worked out to transform Radio Pakistan into a financially viable organization.The studios she inaugurated were meant for round the clock sports transmission of Radio Pakistan FM at 94 frequency, broadcast of programmes in 11 regional languages, dedicated platform for discussing environmental challenges and highlight the country’s biodiversity, wildlife, water management, forest conservation and management. A world service was also launched to provide all sort of news, culture and heritage related content to the overseas Pakistanis.

Marriyum said the government had approved a digital DRM transmitter project worth Rs 4 billion in the current year’s Public Sector Development Programme.The project would be launched soon in Rawat, she said, adding that Radio Pakistan’s Digital Migration would take the state broadcaster’s transmissions in clear sound not only across the length and breadth of the country but also beyond its borders.This follows the June official announcement that the Federal Ministry for Planning Development and Special Initiatives had approved the upgrade of the HPT Rawat transmitting station with the acquisition of a 1000 KW DRM enabled medium wave transmitter.This is part of phase 1 of a three-phase DRM digitisation plan of the public Pakistani broadcaster; in effect, this signifies that Pakistan has embraced the DRM standard in all bands for the whole country. […]

Riedel Communications today announced that Peter Shen has been appointed to the position of China general manager. Reporting to Guillaume Mauffrey, sales director, Asia-Pacific (APAC), Shen will oversee the sales and profitability of the China sales unit, executing specific and detailed measures to achieve sub-goals derived from corporate planning. Additionally, he will assist in key accounts, lead contract negotiations, and expand business opportunities by managing and developing existing channels, as well as acquiring new clients in various market segments.“We eagerly welcome Peter to the Riedel team and look forward to his help in expanding our market presence in China,” said Mauffrey. “Not only has Peter kept close connections with end users and resellers in the country, but he also has demonstrated tremendous strength in marketing, sales, team building, and channel management. His knowledge of our client’s needs for video processing, transmission communication, and network security will be crucial in securing the Riedel brand as the top player.”Before joining Riedel, Shen served as VP of business development at TVU Networks for over five years, leading the global product, R&D, marketing and sales efforts of TVU’s router product family and establishing five hardware, software and cloud SaaS platform product lines. In this role, he was also responsible for forging strategic partnerships and initiating cooperations with some of China’s main tech players.

Prior to that, Shen served as general manager of LiveU’s China division, where he expanded the company’s business from the traditional broadcast industry to the online video, public security, and consumer markets. His earlier career roles include technical and managerial positions at Harmonic, Radyne, Pinnacle Systems and Beijing Founder Electronics.“I’ve always welcomed the challenge of exploring new technologies and markets, so I’m thrilled to join Riedel and help expand our channel sales network throughout China,” said Shen. “I look forward to enhancing our company’s visibility and reputation throughout the region by helping show how much our solutions can accomplish.” […]