Month: June 2023

From the Wheelie Bin of Fortune to Shoot the Celebrity in the Arse, Australian radio has never been short of creative stunts and promotional campaigns.On a recent episode of the Pilots of the Airwaves podcast, legendary former 2SM Breakfast announcer Ian MacRae recalled the famous stunt in which he promised to put a ‘jumbo’ under… Read More
The post Radio station promotions: The good, the bad and the completely unexpected by Sarah Patterson appeared first on Radio Today. […]

3AW and Nine’s Jimmy Bartel has been inducted into the prestigious AFL Hall of Fame.In an AFL career spanning 305 games, Bartel played in three Premiership winning teams, won a Brownlow Medal and was named twice on the All-Australian team.Bartel has been a part of 3AW Football for six years.He joins fellow 3AW team members… Read More
The post AFL Hall of Fame honour for 3AW’s Jimmy Bartel by Sarah Patterson appeared first on Radio Today. […]

Independent podcast company Acast has announced the launch of host-read sponsorships on its self-serve podcast advertising platform.Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.It also enables advertisers to use the self-serve platform to buy sponsorships from right across Acast’s Marketplace including… Read More
The post Acast launches host-read sponsorships on its self-serve advertising platform by Sarah Patterson appeared first on Radio Today. […]