Month: June 2023

Isentia, the leading provider of media intelligence and insights, announces the appointment of Raushida Vasaiwala as Sales Vice President for the APAC region. Leveraging her exceptional expertise in martech and background in media and business management, Raushida brings a unique blend of strategic sales acumen and creative prowess to the role. Her appointment strengthens the Isentia leadership team, as the organisation brings new insights to clients, revolutionising the accessibility of audience intelligence for organisations of all sizes.“We are thrilled to welcome Raushida as Sales VP for APAC. Her deep understanding of martech and her passion for blending creativity with technology will play an invaluable role in delivering our audience-led strategy, and her track record of building strong client relationships and delivering growth will accelerate the expansion of our APAC client base. With Raushida’s expertise, we are poised to empower organisations to unlock the full potential of audience intelligence,” said Joanna Arnold, CEO of Access Intelligence.Vasaiwala also expressed her enthusiasm about joining Isentia: “I am honoured to join Isentia as the Sales VP for APAC. The opportunity to shape the future of audience intelligence and its impact on business is truly exhilarating. Isentia’s dedication to innovation and vision of democratising access to audience intelligence perfectly align with my values and aspirations. I am eager to collaborate with the talented team at Isentia to deliver exceptional value to our clients and drive growth in the APAC market.”Isentia is undergoing a transformative journey to champion an audience-first approach for marketing and communications professionals. Isentia’s expansion of its product offering includes the integration of media intelligence into the Pulsar platform, a robust social listening platform. This integration aims to democratise audience intelligence, enabling organisations of all sizes to access and leverage data-driven insights for informed decision-making and achieving their goals.Audience intelligence plays a crucial role in the realm of PR and communications. It enables a deep understanding of audience behaviours, preferences, desires, and sentiments across various digital channels. These professionals can craft effective strategies, tailor messages, and measure real-time impact by leveraging this insight.Raushida’s appointment aligns with Isentia’s vision to redefine audience intelligence and its accessibility in the APAC market. By leveraging martech expertise and digital audience insights, Isentia aims to empower organisations to make data-driven decisions and gain a competitive edge in their respective industries.In addition to leading this transformation, Raushida will drive sales initiatives, forge strategic partnerships, and foster growth in the APAC region. Her unique perspective and expertise in martech will be instrumental in positioning Isentia as the go-to platform for organisations seeking comprehensive audience intelligence. […]

RØDE has released the RØDECaster Duo, a compact version of the RØDECaster Pro II, condensing an entire broadcasting studio into a power and easy to use console. It allows anyone to record a professional production, a step forward in the democratisation of creator technology with a small desktop footprint.[embedded content]Key features of the RØDECaster Duo:
Compact integrated audio production studio for podcasters and content creators
Ultra-low-noise, high-gain Revolution Preamps™ (-131.5dBV EIN, 76dB gain) for world-class audio quality with stunning clarity and transparency
Two high-quality Neutrik® combo inputs for connecting microphones, instruments or line-level devices
Integrated wireless receiver for connecting RØDE Series IV wireless devices (including the Wireless GO II and Wireless ME)
3.5mm TRRS input for connecting headphones and headsets
Seven individually assignable channels with four broadcast-quality physical faders and three virtual faders
Studio-quality APHEX® audio processing for superior sound quality and unmatched flexibility in any recording application
Six programmable SMART pads for triggering sounds, voice effects, MIDI commands and mixer actions – with eight banks for 48 unique actions
Dual USB-C interfaces for connecting two computers or mobile devices
Advanced Bluetooth® connectivity with wide-band speech for ultra-high-quality phone call integration and audio streaming, wireless monitoring, and more
5.5-inch high-definition touchscreen and rotary encoder for easy navigation and control
Designed and made in RØDE’s precision facilities in Sydney, Australia
“We created the all-in-one podcasting console category with the original RØDECaster Pro in 2018,” says RØDE CEO Damien Wilson. “And in 2022, we changed the game again with the RØDECaster Pro II, the most powerful audio console of its kind. We are thrilled to now offer the same features and processing power in a more compact form factor for creators who need fewer audio inputs but don’t want to compromise on audio quality.” […]