No Picture
AU & NZ

Commercial radio unites for mental health on International Day of Happiness

The UN International Day of Happiness launches today in over 160 countries and all Australian major commercial radio stations are uniting for the nationwide You’re the Voice mental health initiative to help those in need.The initiative is supported by major commercial radio networks, SCA, ARN, NOVA, ACE, NINE and SRN, with an on-air education campaign led by Australian musician and mental health advocate Mitch… Read More
The post Commercial radio unites for mental health on International Day of Happiness by Bray Boland appeared first on Radio Today. […]

ASIA

If You’re Going to Prank Your Listeners, Make Sure They’re in on the Joke!!

Content from BPRThe new Netflix documentary, “Pepsi, Where’s My Jet”, is the story of a guy called John Leonard who sued Pepsi for false advertising. While the move backfired on John, the court case shaped advertising laws forever.In 1995, Leonard was a 20-year-old student in the United States, where he was coaching little league football and dreaming of having a successful business. But, a commercial from Pepsi changed the course of his life.

The 90s were all about the cola wars and in a bid to steer Gen Xers to choose Pepsi over Coca-Cola, Pepsi introduced Pepsi Points, which could be redeemed for Pepsi merchandise.What could Pepsi Points buy?In order to understand the difficulty of buying merchandise with points, basic maths needs to be applied. The amount of points a customer would receive was:
A fountain drink = one point
Two-litre bottle = two points
12 pack = five points
After months of saving for points customers would be able to buy the following:
Baseball caps = 60 points
T-shirts = 80 points
Mountain bikes = thousands
And the prize that took Leonard to court…. a military grade Harrier jet = a whopping 7 million points
Now, neither the radio or TV commercials contained any fine print, disclaimer or legal notice telling viewers it was a joke. There was no Harrier jet. But unaware of this, Leonard was on a mission to get the jet, and found five investors to help him achieve his goal.It was too expensive to buy all that Pepsi to get the 7 million points. So, Leonard found a loophole in the fine print. Pepsi Points could be purchased for ten cents a-piece. With the help of his investors, he sent off a $700,008.50 cheque – and sat back waiting for his Harrier jet to arrive.Weeks later, Pepsi responded saying the inclusion of the Harrier jet in the commercial was nothing more than a joke. But Leonard didn’t want to take no as an answer. After filing of legal suits and counter suits, Pepsi offered Leonard a settlement of $750,000, but he rejected it as he was still on a mission to claim the jet. The Pentagon even got involved. In September 1997, the Pentagon announced that Harrier jets were not for sale and would need to be “demilitarized” before being offered to the public, which included disabling their ability to conduct vertical take-offs and landings.Unfortunately, in 1999, the judge ruled in favour of Pepsi, saying no reasonable person would think a Harrier jet was attainable by claiming Pepsi reward points.Leonard might not have received his Harrier jet, but he made history as he changed the way advertising was presented, with disclaimers now an integral part of many commercials.Outside of April Fool’s pranks, duping your listeners with false statements or promises that might seem hilarious to you is a dangerous road to go down. Make sure EVERYONE is in on the joke. Remember the Hooters waitress who thought she’d won a Toyota but instead the restaurant chain gave her a Toy Yoda. She won enough money in the court case to buy any Toyota she wanted…. and then some!By David Kidd, BPR […]

ASIA

Don’t lose them at “Hello”

Selling Radio Direct with Pat BrysonIn a recent training session that I did with one of my clients, we looked at attrition rates for the past year. If you haven’t done this lately, I suggest you do so, but get ready to be looking for the next bottle of your favorite adult beverage. We lose clients for a variety of reasons, some beyond our control. Someone closes, retires, sells, changes managers, changes marketing philosophies, gets upset with us.It’s the last reason I’d like to talk about today. The Internet for the most part has the customer experience done well. From start to finish, the buying process is seamless. This has spoiled consumers. Our clients are consumers also. The last few years have raised their expectations of doing business with us. Our customer process must be easy from start to finish.

Which brings me to the real subject of this newsletter: when I call you or your station, what do I hear?The other day I called a potential client and a real, LIVE person answered the phone. Wow! A receptionist, not a voice mail. That in itself was a reason to mark the day on my calendar. I didn’t have to listen to a litany of “Press one for X, Press 2 for Y, Press 3 for Z”. What happened next was even more unusual. Here’s what I heard: “Good morning. This is ____ with station ____. How may I make your day great?” I nearly fell out of my chair. I also broke into a wide smile and realized that this person HAD made my day great by that simple phrase.What do YOUR clients hear when they call you or your station? Do they get, “You’ve reached XYZ Company. If you know your person’s extension, you may dial it now. Or, hang on the line for an interminable list of extensions.” Or, my personal favorite, “Spell the person’s last name.” Or how about, “Our customer service representatives are all busy. Your wait time will be less than one hour.”I don’t know about you, but my blood pressure has gone up a few notches after dealing with these scenarios. As we talk with our clients about how to entice customers back into their stores, we might want to address making it easy to connect. What happens in that initial contact can make or break what follows.How about us? How is your station’s phone answered? The person who answers the phone is often the first contact potential clients or listeners have with us. Is it positive? Do we sound like we genuinely want to solve their problem? Does the person who encounters the problem follow it through to completion or hand it off to someone else and never think about it again?We have two sets of customers: our listeners and viewers and our advertisers. Both are important to our success.Some great opening lines I’ve heard on voice mail:“I’m so sorry I can’t answer your call right now. I’m out helping my clients to make 2023 the best year ever. I’d enjoy helping you as well. If you’ll leave your name and number, I’ll call you back quickly.”“Sorry I missed your call. I’m out discussing with my clients how to find good, qualified employees. If you’re recruiting, perhaps our stations might be of help. Leave your name and number and I’ll call you back.”“Hi! You’ve reached ___ _____ at XXXXX. Right now I’m out helping my clients create successful marketing campaigns to make 2023 their best year ever. Leave me your name and number and I’ll do the same for you.”Note that all of these focused on what the salesperson is doing for the clients. What problems are we helping them solve? We aren’t out “selling radio or TV” we are out working with our clients to raise their revenue, to help them to solve their ever-evolving business problems.I hope your first connection with customers will put a smile on their face. Be the ray of positivity in an uncertain world. Make it easy to connect with you. Don’t lose a customer at “hello”. […]

US

FCC Report 3/19: First Two PIRATE Act Forfeitures Proposed

The FCC issued its first two Notices of Apparent Liability for Forfeiture against pirate operators since the passage of the PIRATE Act in 2020.

César Ayora and Luis Angel Ayora of Queens NY have been issued the maximum penalty possible of $2,316,034 for operating “Radio Impacto 2” on 91.9 and then 105.5. Luis Angel Ayora was previously issued a $20,000 fine in 2015 which he did not pay. In 2016, U.S. Marshals executed a warrant and seized their equipment, but they soon resumed operations with the FCC Enforcement Bureau noting regular operations including advertising the station for at least 25 weeks and continuing to operate to this day. The station’s website even noted that the brothers founded the first Ecuadorian FM radio station in New York City in 2008 and the site tied César to the operation whereas previously the FCC only thought Luis Angel Ayora operated the station.

https://www.facebook.com/impacto2fm/posts/pfbid0wLhp4FCafAP67x8kd54xkmoWfDcYPESGid7BVfqY3FBNC95rDcHiS8GYDjqyKtfjl?__cft__[0]=AZUQWXpMX8V3mIG7nX4Gqmwa7_AeX57bos-IHF_YzY0N-9PsyLBofifU5DQaELILmQjl8u1Q8rcK2TTUfFYfETGms2IYsLoTPJ820VwmIKn6K6BvgN0ZfIZBABFMkfWEwGl-DM8vfZB9OQLsVlIkBtM3Kcjv905OF0rgqtbVLsDEIlBs99G8s1N2rDiWy4K1anI&__tn__=%2CO%2CP-R

Thomas Barnes has had an $80,000 forfeiture proposed against him for operating “Pirate Radio Eastern Oregon” on 92.3 and then 100.5 in La Grande OR. After multiple warnings from the FCC, Barnes finally ceased operation in April 2022 after the owner of the RV park where his transmitter was located was notified of the their potential liability under the PIRATE Act with the FCC using videos Barnes posted as the ‘Eastern Oregon Radio Pirate’ in their investigation.

The FCC has also issued new Notices of Illegal Pirate Radio Broadcasting to Marisia Maocha for a station operating on her property on 90.7 in Brockton MA and to Randy Lee Jones and Dorothy Jones for a station operating on their property on 92.7 in Sweet Home OR.

The Federal Communications Commission today announced its first proposed fines under the Preventing Illegal Radio Abuse Through Enforcement Act (PIRATE Act) against three pirate radio operators. First, the Commission proposed the maximum penalty allowable, $2,316,034, against César Ayora and Luis Angel Ayora for pirate radio broadcasting in Queens, New York. Second, the Commission proposed an $80,000 forfeiture against Thomas Barnes for pirate radio broadcasting in La Grande, Oregon.

Pirate radio broadcasting is the unauthorized transmission of radio frequency signals on the frequencies in or adjacent to the FM and AM radio bands. Pirate radio results in a number of harms, including causing harmful interference to licensed radio stations which transmit public safety emergency alert messages. Operating an unauthorized, or pirate, radio station is illegal under the Communications Act of 1934. To enhance enforcement capabilities, Congress enacted the PIRATE Act in January 2020.

The PIRATE Act provides the FCC with additional enforcement authority, including higher penalties against pirate radio broadcasters of up to $100,000 per day with a maximum of $2 million (now $115,802 and $2,316,034, respectively, adjusted for inflation). In addition to tougher fines on violators, the law requires the FCC to conduct periodic enforcement sweeps and grants the Commission authority to take enforcement action against landlords and property owners that willfully and knowingly permit pirate radio broadcasting on their properties.

First, the Commission proposed the maximum penalty allowable under the PIRATE Act, $2,316,034, against César Ayora and Luis Angel Ayora for operating a pirate radio station known as “Radio Impacto 2” in Queens, NY. The Commission previously issued Luis Angel Ayora a $20,000 forfeiture in 2015, which he did not pay. In 2016, the U.S. Marshals Service executed a warrant in rem and seized the Ayoras’ broadcasting equipment. As part of their PIRATE Act investigation, FCC Enforcement Bureau Agents found scores of apparent violations between March and September 2022, including multiple weekly on-air radio programs. The Ayoras even advertised their pirate radio station for no less than 25 weeks, and continue to operate their unauthorized station to date.

Second, the Commission proposed an $80,000 forfeiture against Thomas Barnes for operating a pirate radio station known as “Pirate Radio Eastern Oregon” in La Grande, Oregon. Barnes received multiple warnings notifying him that operating a pirate radio station is a violation of the Communications Act, but nonetheless he continued to engage in unauthorized radio broadcasting. However, Barnes ceased operation on or before April 15, 2022, after the Bureau notified his landlord of the landlord’s potential liability under the PIRATE Act if pirate radio operations were to continue on the property.

The proposed actions, both formally called a Notice of Apparent Liability for Forfeiture, or NAL, serve to advise the parties on how they have apparently violated the law and set forth proposed monetary penalties. In any subsequent ruling in these matters, the Commission may not impose a monetary penalty greater than the amount proposed in each NAL. Moreover, the NALs are not final Commission actions, because, under the law, the party to be charged is afforded an opportunity to respond. If it does so, the Commission may consider the party’s submission of additional evidence and arguments before acting further to resolve the matter.

FCC Actions

The FCC is issuing an Order to Pay or to Show Cause initiating a license revocation proceeding against Bravo Broadcasting Company’s Spanish Christian 1580 KIRT Mission TX for failure to pay delinquent regulatory fees and associated interest, administrative costs, and penalties owed. The agency notes that KIRT owes a total of $36,165.23 for unpaid regulatory fees from 2012 and 2015 through 2022. The station is ordered to pay the overdue regulatory fees, including any associated interest, penalties, and administrative costs, or show cause why the payment demanded is inapplicable or should otherwise be waived or deferred within 60 days.

License Cancellations
After taking 880 KCMX Medford OR silent in January following transmitter failure, Stephens Media Group has turned in the license of the station. The station’s News/Talk format continues on 99.5 K258DB/105.1 KAKT-HD3 Phoenix OR.

Somar Communications has turned in the license of 1560 WKIK La Plata MD. WKIK was last noted as simulcasting co-owned Country 102.9 WKIK-FM California.

After failing to respond to FCC inquiries noting that 88.9 KOPE and 89.7 KWTR El Dorado TX have been off the air since February 2021, the FCC has cancelled the pair of The Center for Education Nonprofit Corp. owned licenses.

Silent Notifications

Family Worship Center Church’s 97.7 KJSM-FM Augusta AR (Transmitter issues)
Western Slope Communications’ 690 KRGS Rifle CO (Transmitter failure)
Educational Media Foundation’s 107.9 WPFM Panama City FL (Burned coax)
Hawaii Public Radio’s 89.9 KIPL Lihue HI (Transmitter failure/site vandalism)
Langer Broadcasting Group’s 650 WSRO Ashland MA (Death of owner)
Langer Broadcasting Group’s 1410 WZBR Dedham MA (Death of owner)
North Texas Radio Group’s 1580 KTLU Rusk TX (Loss of lease of tower site)
Moab Public Radio’s 90.1 KZMU Moab UT (Transmitter failure)
VCY America’s 104.1 WVIW Bridgeport WV (Transmitter issues)

AM Changes
Townsquare Media’s Hip Hop “Power 105.5” 630 KFXD Boise ID […]

US

Billy The Kidd Departs 106.1 Kiss-FM Dallas For?

After almost nineteen years at iHeartMedia CHR “106.1 Kiss-FM” KHKS Denton/Dallas TX, Billy The Kidd departed the station at the end of February for a yet-to-be announced position within the company. Outside of a six month stint in nights at “Z100” WHTZ New York in 2009, Billy has been with KHKS since 2004. He first […] […]