Ireland
Fast track procedure planned for 13 BAI radio Contracts
The BAI is invoking a fast-track application process for 13 sound broadcasting service Contracts. […]
Month: October 2022
US
Newman Exits As Bob 94.9 PD/Afternoon Host
Newman has exited as PD/afternoon host at iHeartMedia Country “Bob 94.9” WRBT Harrisburg PA after 21 years with the station. Newman joined WRBT in 2001 and co-hosted mornings with Nancy Ryan until her layoff in December 2020. He would then rise to APD/MD and then added the Program Director duties in October 2017. Before Harrisburg […] […]
UK
Arqiva appoints Sarah Jane Crabtree as Chief People Officer
Arqiva has appointed Sarah Jane Crabtree from BT as Chief People Officer. […]
UK
Jack Media wants to put JACK2 back on FM in Oxford
Ofcom has received a request from Jack Media to replace JACK3 Chill with JACK2 Hits on 107.9 FM in Oxford citing disappointing listening figures for Chill. […]
US
FCC Report 10/2: New EAS Rules To Improve Message Clarity Adopted
The FCC approved updates to the Emergency Alert System rules to make EAS alerts delivered over radio and television easier to understand. Broadcasters will now be required to transmit the internet based version of alerts to the public when available instead of the legacy system. The FCC states that the “increased use of Internet-based alerts, in Common Alerting Protocol format, will produce higher-quality audio messages, improve the availability of multilingual alerts, and ensure that more of the alerts displayed on television screens contain all of the information provided by the government. The updated rules will also replace the technical jargon that accompanies certain alerts, including test messages, with plain language terms so that the visual and audio messages are clearer to the public.”
If a CAP version of an alert is available, all EAS Participants are now required to transmit that version rather than the legacy version. To allow sufficient time for the new version to appear, the EAS system will have 10 seconds after receiving its header codes unless they confirm by polling the IPAWS feed that no matching CAP version of the message is available before they send the message.
The changes will also replace terminology of “National Periodic Test” to “Nationwide Test of the Emergency Alert System” and change the originator code from “Primary Entry Code System” to “United States Government” so that new header text of tests would state “The United States Government has issued a Nationwide Test of the Emergency Alert System.”
Silent Notifications
Radio Amor Inc’s 690 WADS Adsonia CT (Loss of transmitter site)
Unity Broadcasting’s 1410 WQBQ Leesburg FL (Lightning strike of transmitter)
Midwest Communications’ 1440 WIBU Paris IL (Lightning strike causing power surge)
Phoenix Radio Inc’s 1480 WRCK Remsen NY (Lessor evicted)
Educational Media Foundation’s 870 WFLO Farmville VA (Transmitter failure)
FM Changes
The Estate of Albert Benevides’ 103.5 KAMZ Tahoka TX applies to change COL […]
ASIA
BS Marketing
Content from BPRRecently I was reminded of how marketing ideas and concepts can vary from spectacular to downright dumb when I came across a presentation by the smart, interesting and always entertaining Mark Ritson presenting his Top 10 list of Bullshit Marketing ideas and concepts.Most people involved in Marketing and media will have their own stories of Bullshit Marketing ideas – viewed from either side of the fence and it doesn’t take much effort to identify a few of these that still exist in most countries in various local and national media.Mark Ritson’s list is more macro and tends to focus on different theories, concepts and ideas that are evaluated on several criteria including:
Nonsense Factor
Damage Score
And the overall marketing BS index.
Of course, most of the comments and criticisms are slightly tongue in cheek but also highlight the risks of committing huge marketing budgets on ethereal concepts like segmenting products into colours or animals.You can find the summary of the 2021 list on YouTube.However, within the narrative of why Bullshit Marketing can be risky, expensive and wasteful, was a timely reminder of the basics of good marketing that can apply equally to media in all forms.
Do my customers (consumers) want it?
Can I deliver it (successfully, professionally and in a compelling way)
Can it be different or meaningfully differentiated from other, similar or competitor products.
The first and last points on this simple list are often overlooked – do the market research and deliver a clear benefit.By Peter Don, BPR […]