Month: September 2022

ARN’s Chief Content Officer, Duncan Campbell, has addressed Radiodays Asia, and talked about radio’s connections to its listeners.He says radio’s continued success and longevity is the result of powerful personal connections that listeners make through the unique personalities they listen to every day.Campbell says that even with a focus on new technologies that some claim are ‘radio killers’, it’s important to remind ourselves that radio is still incredibly strong and will evolve and adapt as it has since it was born.He says that for each person “…the reason for their connection can be different, and what’s interesting is that people can’t describe it easily either.  It’s a feeling or a sensation, or a psychological state…powerful emotions that are enduring. “Every day emotional connections are being formed or reinforced by radio personalities around the world …and these connections can be established one content line or over many days or weeks that we call story art.” […]

Anders Held (pictured) Project Director and founder of Radiodays has opened Radiodays Asia, welcoming around 300 attendees from 30 different countries who are attending this year.This is the 3rd edition of Radiodays Asia and once again it is a hybrid event with a number of participants attending on-line as well as those who have opted to attend in person.Speakers during the first session today have included the CEO Astra Radio Malaysia, Kenny Ong who presented the keynote address Sound of the Future.Kenny says that throughout Asia in particular, radio stations are just coming to grips with the audio battlefield that now exists, and those that are just coming into radio are finding the challenge very daunting.He says that McDonalds may not make the best hamburger in the world, they sell the most burgers in the world which poses the question about how important the product really is for success.Their success lies in the 2 C’s,
Consistency: They promise their burgers taste the same everywhere in the world
Convenience: They have the most 24 hours outlets in the world, were the first to begin serving breakfast at 3.00am in the middle of nowhere, they are ones with the most playgrounds, have the most drive throughs and the most efficient drive through in the world.
He says really knowing and understanding a stations audience is a priority.Businesses like Starbucks are successful because they understand what their customers want, and not because they serve the best coffee, bur because they are “…the best halfway house in the world, where I can get free Wi-Fi and free electricity.”Radio stations have to create the “why” for their listeners and also understand why their listeners tune in.Kenny also urged radio stations to take a close look at the technology that is coming out of China. […]