Content from BPR
According to BPR’s latest study on the All-Audio Listening Landscape, a study which looked at how radio has been performing alongside its’ rival listening mediums, 41% of audio listeners say a station’s music mix is their main reason to listen to radio.
4000 interviews were conducted for this study with the sample consisting of 18–54-year-old men & women, demographically weighted to each market, who had listened to some form of audio in the past week. Each market’s sample included 500 respondents.
Key international cities were chosen to provide a wider perspective and a broader listener base. Those cities surveyed being:
London, United Kingdom
Berlin, Germany
Paris, France
Prague, Czech Republic
Moscow, Russia
Stockholm, Sweden
Madrid, Spain
Sydney, Australia
Despite music streaming providing more choice and control around music, the majority of listeners are still mainly coming to radio for the music, and it seems apparent that a strong music offering is key for most station’s ongoing success. Presenters, and the combination of Presenters & Music are the next highest on this list, but these results confirm that Radio remains a music driven medium, at least in the eyes of the consumers.
What Is The Main Reason You Choose To Listen To Radio
Across All Age Groups, Music Mix & Presenters Dominates the Reasons to Listen to Radio
Presenters Are Stronger Drivers to Listen in Sydney & London, While the Music Mix Over Performs in Berlin & Madrid
If you’d like to discover more of what this study returned, download the full report here. […]
