Month: August 2022

Gemini XIII, the podcasting and radio industries’ new home for premium audio content and services, has partnered with Jane Green, author of 18 New York Times bestselling books and a global household name in commercial women’s fiction, to form Emerald Audio, a new premium podcast network creating connection and community through authentic female-led storytelling.Emerald introduces a new chapter in digital audio by telling great scripted stories combining two of the most intimate mediums: the written word and the power of audio. The network will feature original scripted audio content by a collection of nationally recognized storytellers. The first podcast to be produced by Emerald Audio is Jane Green’s Rainbow Girl, the story of a crumbling rock star marriage mired in drugs, infidelities, and black magic, set in 1979 and based on the characters from Green’s newest book, “Sister Stardust,” which was released in April.Emerald Audio’s second release will be The Key of Love by Jenna Blum, New York Times and international bestselling author of “Those Who Save Us” and “The Lost Family”. The Key of Love is a love story set in Boston’s historic Back Bay during the height of WWII, when Europe is embroiled, and America is entering the war.

Jane Green, Co-Founder, Emerald Audio, commented: “In today’s world, there are so many more ways for people to tell their stories outside of traditional publishing. To be focused on female-driven stories in the podcast medium is the most exhilarating thing I have worked on in years. Fiction, particularly female-driven fiction, is at the very beginning of its growth in that area, and there are so many opportunities for strong, powerful stories aimed at women.” Spencer Brown, CEO, Gemini XIII, said: “We believe that media companies with a clear niche focus are the best way to reach targeted audiences. Emerald Audio will build upon Jane’s success in the publishing world and create narrative fiction stories that will entertain listeners around the world.” […]

Radiodays Asia begins on September 6th in Kuala Lumpur and on the Wednesday there will be three fantastic presentations: Engaging Young Audiences, Women: Reaching the underserved audiences and Content Leadership and Talent.Engaging Young Audiences – Anna Dixon (Senior Service Designer, ABC Innovation Lab, Australia)As radio’s audiences are getting older, how do stations successfully engage with the younger, future audiences? Anna Dixon will share some of the work and experiments focused on younger audiences that has been explored by the ABC Innovation Lab.

Women: Reaching the underserved audiences  – Vandana Vijay (Project Lead, BBC India)How can news organisations ensure that their journalism reaches that 50 percent of the audience which is still underserved ie women audiences?  Are organisations ensuring that issues pertaining women are being covered ? Are there enough women voices in our stories? These are the topics we need to touch upon.Content Leadership and Talent – The Perfect Marriage – Amanda Lee (Content Director, Melbourne’s The Fox, SCA)If anyone understands the power of relationships, it’s one of Australia’s leading Content Directors, Amanda Lee, who shares why the bond between Content Director and Talent is just like a marriage.Creativity, lived experiences and collaboration bring ideas to the microphone, where trust enables stories to be told, providing honest and genuine feedback leads to growth and creating memories together unifies a team that becomes the ultimate radio pairing.The ABU’s Radio Asia conference takes place on Sunday 4th September (training day) and Monday 5th September, followed by RadioDays Asia on Tuesday 6th and Wednesday 7th September.The two conferences have worked together this year to offer a Super Radio Event Week to help radio and podcast companies across the region regroup and rethink after the effects of covid on their businesses in the past two years.radioinfo is a media partner of Radiodays so readers can still save USD $70 by booking with our special code.The discount code for radioinfo readers is RINFKL Register at radiodaysasia.com/register, then go through the credit card payment process and apply the code just before payment for your discount. […]