Month: June 2022

According to GfK Radio Audience Measurement survey, Wave 1 2022, Malay-language radio station Suria FM has managed to attract more than 3.4 million listeners a week, an increase of 11% or 350,000 listeners.The station’s breakfast show Team Pagi Suria, which is hosted by Ajak, Fizi Ali and Suraya Borhan and airs 6am to 10am weekdays, recorded the highest increase of 18%. It also recorded the biggest leap in terms of exclusive listeners among all the Malay-language commercial radio stations in Malaysia, at 22%.The Suria Cinta segment, hosted by the award-winning DJ Lin from Sunday to Friday, 8pm to 1am, has the highest weekly time spent listening (TSL) among Malay-language commercial radio stations, averaging two hours and 40 minutes.Mid-morning show Gaya Suria and evening drive show Suria Petang are among the top three stations in Malaysia that have recorded the highest listenership in those time slots.DJ Lin, who is also the general manager of Suria FM, told The Star: “The success achieved is the result of everyone’s hard work at Suria FM. We at Suria are committed to improving radio performance in all aspects, especially digital.“ […]

Radio Teater Nasional (RTN), an audio project of local Malaysian theatre company Manamana debuted an audio adaptation of the theatre piece ‘Dato Seri’ on Wednesday.Through RTN, Manamana seeks to revive the art of the radio play by adapting selected Malaysian plays into episodic radio dramas, which will be available for free on the project’s website.A Malay adaptation of William Shakespeare’s The Tragedy Of Macbeth, Dato’ Seri is adapted by father-and-son duo, the late Muhammad Ali Hashim and Omar Ali.The radio play version was adapted and directed by Omar, who also voices the titular Dato’ Seri DiKijang.Set in the 1960s, the critically acclaimed play takes place in a reimagined, never-colonised, Malaya called Pertiwi which weaves Nusantara culture, society and stylings. The plot follows Dato’ Seri DiKijang as he navigates political intrigue in his ascent to the family throne, as prophesied by three witches.The list of voice talents includes Sheena Baharudin as Datin Seri DiKajang; Na’a Murad as Dato’ D’Hul; and Nadia Aqilah, Ruzana Ibrahim and Siti Farrah Abdullah as the ‘Tiga Nasib’ witches.The rest of the cast comprise Fatin Syazwanie, Radhi Khalid, Naque Ariffin, Faez Malek, Zul Zamir, Yusman Mokhtar, Kamini Senthilathiban, Nabil Musawir, Endee Ahmad, Amanda Ang, and Coebar Abel.RTN aims to increase arts accessibility across Malaysia to various communities including the visually impaired, the mobility challenged, B40 income group, those residing in rural parts of the country and students.

A statement from Manamana Productions said: “Malaysian Arts has often failed to cater to and include marginalised groups, due to content, cost or accessible venues.”“By using a radio drama model, Radio Teater Nasional will allow for previously marginalised groups to access the Arts.“Radio Teater Nasional’s curated Malaysian plays will be adapted into an episodic audio format, performed by experienced local talent to create fully immersive radio dramas and stored as digital plays accessible to all.“Our long- term goal is to curate and produce plays in a diverse array of Malaysian languages.“We hope to also reach out to schools and school literature clubs, to encourage pickup by the younger generation, for them to develop Arts appreciation and development.”Originally set to launch in 2020, the project was delayed due to the pandemic.The Dato’ Seri radio play can be streamed for free with new episodes available every Wednesday until July 20 via www.radioteaternasional.com.my. […]

Selling Radio Direct with Pat BrysonTime marches on!We are now 6 months into this year, and, if my math is correct, we have only 6 months left to hit our goals for 2022. Are you on target? Are you ahead of projection? I thought it might be time to review some “best practices” to meeting and exceeding our goals.How we spend our “billable hours” daily will determine whether or not we reach our goals. That will determine our paychecks. Unlike attorneys or accountants or doctors, we don’t bill clients for our time. I’ve often thought we should, but nevertheless, we have only so many hours in the day. They must be spent productively if we are to succeed.What activities should we be doing daily?Every day: X number of new calls. How many the number “X” represents depends on where you are in your tenure as a salesperson. Are you tenured, carrying a large list of clients? Then perhaps making 4 or 5 new calls each day will be enough to cover any attrition and grow your list. If you are just starting out and have very few existing accounts, 15-20 new calls a day will not be too many. It takes a lot of “suspects” to end up with enough good prospects that result in orders.Every day: Appointments to do Customer Needs Analysis meetings. Ideally, that would be four a day, but I’d settle for two. Two needs analysis meetings daily would probably result in one presentation.Every day: Ask for money! Be in the position to present to one or two clients. These presentations are NOT for small dollar, short term sales. They are for larger, long-term sales. Long-term sales are the only way to build a base of business that prevents you from starting over each month. Plus, consistent advertising is better for our clients. They can’t reach their goals by short term ad bursts either!

Every day: Take care of your existing clients by providing extraordinary service. Define what “extraordinary service” means to each one. Then, make sure you do it! Find ways to go above and beyond. Surprise them. This will cut down on attrition and provide you ways to upsell them along the way.Every day: Spend some time “sharpening your saw.” Whether you read, listen to audio books or podcasts, grow yourself. Learn new things. Keep up with business trends. Invest time in increasing your skill level.Every day: Make sure those paperwork tasks we all love to hate get done. Keep your forms flowing correctly. Keep your workspace organized. Your internal staff will thank you. They might even bring you cookies!Every day: Plan your day. Work your plan. Don’t wing it. Think strategically. Prospect strategically. Work strategically.How we spend our billable hours determines our success. Ultimately, no matter what type of daily planners or CRM’s you use to please your boss, YOU are responsible for your success. You must use self management. No one is looking over your shoulder 8 hours a day.Say it together, “If it is to be, it’s up to me.”Time for a course correction if you need one. Doing so will put the next six months on track for a successful conclusion to 2022.Happy Selling and Happy Planning! […]