Month: May 2022

Grammy nominated band BTS are talking about their gradual journey to becoming K-pop superstars through a new weekly limited series “BTS Radio: Past & Present” on Apple Music 1.The three-episode limited series will air weekly, leading up to the release of the band’s new album “Proof,” which is scheduled for release on June 10.The band will take listeners on their quest to stardom while sharing stories and songs that helped shaped them.“We wanted to use this radio show to celebrate nine years of BTS with you guys and with our ARMY all over the world,” said RM of the seven-member boy band — which also includes J-Hope, Suga, Jungkook, V, Jin and Jimin.The inaugural episode aired on Saturday, May 28, in which the group discussed songs including “Intro: The Most Beautiful Moment in Life,” “Epilogue: Young Forever,” “I Need U,” “No More Dream” and “We Are Bulletproof, Pt. 2.”Suga said: “I chose ‘Intro: The Most Beautiful Moment in Life’ because I remember working on this song and exactly how much I struggled with it. Thinking about it brings tears to my eyes right now. Just so many memories with this song”Speaking about “Epilogue: Young Forever”, Jimin said: “I listened to it a lot when I was going through a hard time, and it helped me get through it. It’s also one of the most beautiful songs ARMY has sung for us.”On “I Need You”, Jungkook said: “This song is special to us in many ways. ‘I Need You’ got us our very first No. 1 win on a Korean music show. I think back then was when we first got the feeling that we were finally being noticed, finally about to make it.”

The second episode, which airs June 3, has the band pick some of the BTS ARMY’s favorite songs.BTS shows how the group ultimately achieved fame as global music sensations in the final episode on June 10. […]

Content from BPRIn his 2006 book – The Long Tail, author Chris Anderson suggests that the age of the ‘hit’ is dead – or at least dying … The ‘hit’ – by definition, is a mass market phenomenon, something known and shared by the majority of the population.There is a lot of statistical support for Anderson’s view, it mirrors a decline for mass market television and the fragmentation of both video and audio choices.Declining impact of album/CD sales points to the loss of a common music culture. In addition the growth of streaming options means that the expansion of choice for music listeners is now virtually limitless.A different view suggests however, that too much choice creates ‘decision stress’ and consumers faced with overwhelming choice often can’t decide what they want and as a result often choose something that they didn’t intend to or don’t buy anything at all.So how does this apply to music on radio?In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects relate to mass media and media culture’s effects on individual or an audience’s thoughts, attitudes, and behaviour.

Music forms a significant part of ‘community’ choice and reflection of group interests – groups where tastes are similar recommend and share with each other. Fragmentation of both music style and media options allows for listeners to exercise greater control over their own listening environment.Taken as a ‘worst case’ scenario, perhaps music tastes are also fragmenting as ‘hits’ are no longer shared among all groups. Fragmentation of music style also reduces compatibility within the mass market.While music consumption may be becoming less reflective of a ‘mass’, radio has always provided more than that.The community created by a successful radio station reflects the general interests of an identifiable group and goes beyond the boundaries of a narrow music focus.‘ …. there is still a demand for big cultural buckets, but they are no longer the only market. The hits now compete with an infinite number of niche markets, of any size. Consumers are increasingly favouring the one with the most choice. The era of one size fits all is ending and in its place a market of multitudes….’ Chris Anderson – The Long TailBy Peter Don, BPR […]