US

Adult R&B Comes To Hartford

Full Power Radio has launched Adult R&B “102.5 Hartford’s R&B Station” on 1470 WBOM/102.5 W273DS Meriden CT. After a soft launch last month, the station debuted its full programming last week with Premiere Networks’ Steve Harvey Morning Show and Keith Sweat Hotel at night. Sonja Denyse joins as midday host. Denyse hosted middays at KDGS […] […]

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AU & NZ

Tailored ads perform best for podcasts

Many brands don’t adapt their advertisements for the podcast medium, and it’s costing them stronger connections with consumers.A new study by Acast suggests that brands get better results by using ads specifically made for podcasts, as opposed to reused radio ads.To research attitudes towards different methods of advertising, 1,800 participants from the US, UK and Sweden were… Read More
The post Tailored ads perform best for podcasts by Bray Boland appeared first on Radio Today. […]