Month: February 2022

According to the latest study by Broadcast Programming & Research (BPR), which surveyed 4,000 people across 8 different countries, Radio has come out on top as being the most listened to medium of all platforms in the all-audio landscape.Radio (Both traditional AM/FM, Digital & Online) remains the most listened to audio platform with 77% having listened in the past week. Music Streaming is a close second here, while podcasts reach a smaller portion of the market – not yet as widely used as other audio platforms.
77% Listen to Radio in The Past Week
Radio continues to hold a leading position in the Audio landscape despite the increased competition.
71% Streamed Music in The Past Week
Music Streaming is a significant competitor for Radio, these services in very wide use and on the radar for Audio listeners.
29% Listened to Podcasts in The Past Week
Podcasts are not yet widely used however there is a large untapped audience for the medium.Radio Has Wide Reach Across All Groups, But It’s Strongest 35+Radio is the most listened to Audio medium in the markets surveyed, reaching a majority of audio listeners across every demographic and listening group. However, there is a clear age divide. While the majority of those under 35 are listening to Radio, few of them count it as their main source of audio listening. In the 35-54 age bracket Radio has a greater reach and a much higher number using it as their main source of listening.  Radio is more of a priority with the older end of the market. With younger listeners, Radio does not hold quite the same importance.Prague & Moscow Are Radio’s Strongest Markets, While Radio Usage in Stockholm & Madrid Is Lower Than the AverageStockholm is Spotify’s home market which does explain why that service, and music streaming generally, has an outsize impact compared with other cities surveyed. The strength of Radio in Paris, Berlin & Sydney highlights that Radio can be the market leading audio source in developed audio environments. While there are more challengers to Radio than there were previously it’s still the leader in Audio listening across most markets. If you have enjoyed our summary on the All-Audio landscape, the full report is available to download here. […]

Indian radio network Mirchi, owned by Entertainment Network India Limited (ENIL) has launched an app for listeners in US, UAE, Qatar, and Bahrain.Mirchi operates a network of 73 frequencies spread over 63 cities in India. The Mirchi app brings 12 reside FM stations from 11 cities in India – Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna.Its available on Apple, Android smartphones in addition to on Android Auto and Apple Automobile play systems.The stations are “time-shifted” to regulate for variations in time zones. A listener in New York will be capable of hearken to Mirchi Mumbai’s breakfast present at NY breakfast time.The app also offers hundreds of hours of curated “audio stories” in different genres like drama, comedy, romance, motivational, mystery, culture, thriller, and many more.The Mirchi App widens Mirchi’s reach from only local terrestrial radio stations in these countries to an “always on App experience” with content available on tap. It also allows marketers and advertisers to engage with their audiences through targeted online advertising opportunities via a multitude of genres and formats, the company said.Vineet Jain, Chairman of the company, stated: “The Instances of India group has at all times explored new horizons, pushed boundaries, and innovated to supply one of the best information and leisure content material to its shoppers. We are actually bringing the complete Mirchi expertise to each Indian and South Asian dwelling abroad. With the launch of this app, we additional cement our place as a multi-content, multi-format, and multi-lingual music and leisure model for Indians in every single place.”Prashant Panday, MD and CEO of ENIL, commented: “We’ve been leaders in FM radio in India for greater than 20 years and now we’re making all our radio stations and much more audio content material obtainable to our listeners exterior the nation. The app provides manufacturers and entrepreneurs throughout geographies the chance to attach with rich NRI audiences within the US, Qatar, Bahrain, and UAE.” […]

Worst to First is a feature-length documentary that portrays the against-all-odds inspirational story of the launch of the iconic and most successful radio station in history, New York City’s Z100.In 1983, Z100 launched from the swamps of New Jersey, where no artist would venture, and the DJs had to buy their own records just to have music to play on air.Fun, poignant and aspirational, the film features Scott Shannon and several other Hall of Fame radio personalities as well as industry legends like Clive Davis and Elvis Duran.Radiodays Europe will host the European Premiere of this documentary at Radiodays Europe Malmö, Sunday 15 May 2022 at the MalmöMässan in Sweden.The screening will take place with some special guests joining for a Q&A at the end of the film.[embedded content]Iconic artists who got their start on Z100 such as Jon Bon Jovi, Joan Jett, Nile Rodgers, and era superstars, Debbie Gibson and Taylor Dayne all share their personal stories of the importance of the station, their love of radio and passion for performing music.Capturing the times, personalities and music of the era, Worst to First portrays the ultimate David and Goliath story that built the foundation for the world’s biggest radio station and the people behind the legacy that endures and continues to grow, reaching eight-digit audiences daily, and continuing to influence the face of media and entertainment.Movie Night is part of the full programme of events at Radiodays Europe. The Early Bird ticket price for Radiodays Europe is 499EUR + VAT until Monday 28th February. […]