Month: September 2021

Content from BPRWhen I was a PD, one of the things I’d ask the talent in an aircheck session was…… “Before we listen to this, what was your goal…..how did you want your listeners to feel?”

The biggest failing when communicating to an audience whether its on the air or on stage is simply not giving enough thought as to WHY you’re doing it and WHAT you want to achieve. What is the desired EMOTIONAL out take?The lack of that thought process often leads to long winded, self indulgent talk breaks with a low entertainment value.Did you want to leave them entertained? And exactly what does that mean? How do you quantify it?Did you want to tug at their heart strings? Did it work?Did you want to inspire them? To do something they would not normally do….something that helps others in need or their own personal wellbeing? Did it work?Did you want to make them laugh? How often did you think you succeeded?Did you want to change their opinion/attitude towards a certain topic? Yes, that’s a tough one….but the great Talk show hosts know exactly how its done.Did you want to surprise and delight them? Did you succeed? Surprise is all about doing the unexpected…not being so predictable. Delight occurs when one exceeds those expectations. Ultimately leaving them thinking “Oh wow, that was great!”.Did you want to grab their attention and fascinate them by providing content that is not only of great interest to them but is also something they didn’t already know? Yes……another “oh wow” moment.Did you want to be memorable (for all the right reasons)? So memorable that they’ll tell their friends about it…..the ultimate “oh wow” moment.If you’re a PD and your goal is to become a more effective talent coach, ask the talent what they hoped their audience would feel BEFORE you press play on that air check.David Kidd […]

Coming hot on the heels of the Adthos Ad-Server, Chapter 2 of the Adthos Platform launches today. Adthos Creative Studio is the world’s first browser-based Digital Audio workstation. Not only that, it also brings broadcast-quality, AI-generated synthetic voice technology to the market for the very first time, with synthetic voices that have been specifically trained for use in audio advertising.Using Creative Studio, advertisers and broadcasters will be able to collaborate online to create and edit powerful targeted ads that combine music, live recording and synthetic voices.According to the creators of Creative Studio, it offers more than just a text to speech tool, also allowing users to bring the audio to life with comprehensive audio mixing tools including trimming, equalizers, compressors and more.

There are also multiple possibilities to target ads based on location, demographics and – thanks to dynamic data insertion – even changing conditions such as weather, sports match results or pricing catalogues and inventory.Users will be able to record their ad live or choose from a library of synthetic voices to create their audio, from standard AI voices, right up to professional voiceover artists, including Emmy award winners, actors with more than 100 listings on IMDB, and some of the TOP 10 US Market On-Air Talent. There are currently 40 synthetic voices available in different price categories, with more being added all the time.CEO of Adthos, Raoul Wedel, says: “This might be the most exciting project I’ve ever been involved in, and it’s no exaggeration to say it’s going to revolutionize the industry. I can’t wait for people to experience it for themselves. It’s feels really good to put some power back in the hands of traditional broadcasters, giving them the tools to compete with online and big tech companies.”  More information is available at www.adthos.com/creative-studio […]