Month: August 2021

In the latest world rankings on the popularity of All India Radio (AIR) Live-Streams on NewsOnAir App, Fiji displaced United Kingdom to follow United States and Australia in the top three ranks.These rankings are based on fortnightly data from July 16 to 31. This data doesn’t include India.Over 240 Radio Services of All India Radio are live-streamed to more than 85 countries and 8000 cities across the world on NewsOnAir App.

Vividh Bharati continues to be the number stream in all top 10 countries. AIR News 24*7 is quite popular in Nepal and Bhutan. AIR Marathi Service – Asmita Mumbai is popular among the European countries like Sweden, Germany, UK and Ireland.AIR Kochi FM Rainbow made entry into top 10 ranks, while AIR Tamil made a comeback. AIR Kodaikanal has slipped from 6th to 9th spot, while AIR News 24*7 has moved up a notch to 6th position. […]

According to a report from eMarketer, a global market intelligence firm, podcasting is coming of age in China and it is no longer a niche market.It is expected to become the world’s second largest market after the US, with 85.6 million podcast listeners in 2021.The growth in podcast listeners in the country is projected to be 25.1% this year, and remain in double-digit growth for the next five years, the company said.

Its estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.For the study, podcasts are defined as any audio-first serialized episodes that can be accessed via digital streams or downloaded, including listening to podcasts via video platforms.Thanks to the country’s large population, the number of podcast listeners may seem large, but represents only 6.1% of the population.According to eMarketer, the current low penetration is partially due to the industry’s slow start and the abundance of competing digital audio options.However, younger people listening to podcasts is on the rise and large digital companies such as music platform Tencent, Ximalaya, Xiaoyuzhou FM (UFO podcast) and Lanren Changting are now pushing “long form content.” […]