WZRH/KVDU Tower Destroyed By Hurricane Ida

The nearly 2000 foot tower utilized by Cumulus Media Alternative “Alt 92.3” WZRH LaPlace and iHeartMedia Variety Hits “104.1 The Spot” KVDU Houma LA was toppled by the winds of Hurricane Ida. The 1999 foot structure was constructed in 1988 to host both signals. Only the bottom 150 to 200 feet remain standing. Both stations […] […]


Paul Gallant & Danny O'Neil Exit Mornings At ESPN 710 Seattle; Mike Salk Returns

Morning co-hosts Paul Gallant and Danny O’Neill have exited Bonneville Sports “710 ESPN” KIRO Seattle, while Mike Salk returns to the morning slot. Gallant tweeted that he was informed following today’s morning show that he was done with the station. Gallant joined KIRO in September 2019 to join former midday co-host Danny O’Neil in mornings […] […]


WRIF Promotes Jade Springart To Program Director

Beasley Media Group Rock 101.1 WRIF Detroit has promoted Jade Springart to Program Director. Springart takes the day-to-day programming reins at WRIF from Beasley Media Group Director of National Content and Detroit Programming Scott Jameson, who will continue to also program Classic Rock 94.7 WCSX. Springart has been with WRIF since 2008 starting as an […] […]


Reigniting The Passion for Radio

Content from BPRIt’s summer, just gone holiday time in the Southern Hemisphere – radio stations mostly have theirstars back after backup teams have in place as the main presenters, often the ‘face’ of their station, took a well-earned break.

But what does this say to consumers who may still be in a more normal work and listening environment? Their favourite radio station is on auto-pilot?In many cases these front-line personalities are the main focus of the relationship between listeners and the station – you need to be able to answer the question, ‘what does the brand stand for when the ‘A’ team is away?’Successful radio stations fulfil three essential requirements:
They have clear brand attributes – consumers know and understand what they stand for
They are acquisitive – they attract listening beyond a narrow music or interest group
They ‘bestow status’ – people like it and want to be associated with it.
The new media reality is that radio is now just one of many media choices available for consumers, the choice is often not just about which radio station but it is often about which audio source listeners might choose – music on Spotify, stories on Podcasts etc.At one level Radio competes with Big Tech as a ‘brand choice’ among many others yet at another it’s an intensely personal choice – radio is the one medium that can establish a personal relationship with its listeners yet it seems to be in danger of giving up the very thing that makes it special.Radio still needs to provide primary motivation for listeners to continue to listen and to build a strong relationship between brand and listeners. It needs to identify that link and rekindle the passion.Ask yourself, do your listeners care about your station? Do they care enough to want to be involved in something that your station does?  An event, a fundraiser or other activity?As brand marketing disappears – has visibility for your brand been replaced by short term contest ‘noise’ or a set of faces on a billboard that no-one recognises?To survive and thrive radio and individual radio stations need to re-focus on the key elements that make it an essential part of people’s lives, the things that make it special.Take care of that relationship, once its lost it may be impossible to replace it.Brand passion: a type of consumer–brand relationship whereby consumers exhibit high levels of enthusiasm and desire and is considered the core of the emotional connection between brands and consumers.By Peter Don, BPR […]


Steve 'Kekeluv' Kicklighter Exits Mix 106 Boise

After nearly fifteen years in the market, Steve ‘Kekeluv’ Kicklighter has exited as afternoon host at Townsquare Media Hot AC “Mix 106” KCIX Garden City/Boise. In an Instagram post he wrote, “I gave you my all. Unfortunately, That wasn’t enough for the out of town mgt team. I was just let go.” Kicklighter spent the […] […]