Following the closing of the sale of Hot AC “WINC 105” 105.5 WINC-FM Berryville/104.9 WZFC Strasburg VA to Metro Radio LLC, Centennial Broadcasting has found a new operator for Conservative Talk 1400 WINC Winchester VA.
Todd Bartley’s Colonial Radio Group has begun operating WINC via LMA ahead of a $25,000 sale. The station is now operating under the WZFC call letters as Metro Radio gained exclusive rights to WINC in the purchase of the FMs. To facilitate the call letter change, 104.9 WZFC is now WKDV-FM. Bartley previously owned stations in Williamsport PA until losing them to a bankruptcy receivership and subsequent sale to Seven Mountains Media last year.
Bartley told the Winchester Star that he intends to expand local programming on WZFC, which currently features an all-syndicated lineup. Bartley also will need to find a new tower site for the station as Centennial intends to sell the property hosting the current tower and the studios of WINC-FM/WKDV-FM and WZFC.
The Star also reports that had Bartley not agreed to purchase the station, Centennial was likely to eventually surrender the license for the AM as Metro declined to take it as part of its purchase of the FM’s for free.