The format wheel is in motion in Scranton/Wilkes-Barre.
Seven Mountains Media has begun stunting on its recently acquired 107.7 WLGD Dallas/Wilkes-Barre (formerly WCIG) with a loop of Alan Jackson’s “Gone Country”. Seven Mountains acquired the station earlier this year as part of a three company deal from Family Life Ministries.
We reported on our 6/18 Domain Insight on our expectations for the new format.
Family Life’s Christian programming will remain available in the Scranton/Wilkes-Barre market on a pair of translators. 103.9 W280CV Scranton was purchased by Family Life from Family Stations in January as part of a $725,000 multi-signal deal. Geos Communications’ 92.5 W223CC Wilkes-Barre will cover the southern half of the market. That translator currently is part of the multi-signal Classic Hits “Gem 104” network. Both translators will be fed by Audacy’s 98.5 WKRZ-HD3 Freeland.
This story first appeared on radioinsight.com