Cumulus Media Sports “107.5 The Game” WNKT Eastover/Columbia SC is now being heard in two additional markets.
As we reported last week, Cumulus completed the move of Hot AC “Q100.5” WQPD Marion/Florence SC to 100.1 in order to allow for the launch of “100.5 The Game“. In Myrtle Beach, existing Sports talker “100.3 The Team” WSEA Atlantic Beach has rebranded as “100.3 The Game“.
Both stations will simulcast the local programming from WNKT from 6am-6pm, with its focus on University of South Carolina Gamecocks football. The lineup includes “The Early Game with Jennifer Jensen, Bill Gunter and Preston Throne” from 6-9am, hour-long shows from 9am-12pm depending on the day, “Halftime with Jay Philips and Terry Ford” from 12-3pm, and “Game Time” from 3-6pm. Afternoon host Heath Cline exited WNKT last week after sixteen years after being unable to come to terms on a new contract.