Audacy Variety Hits “105.3 Dave-FM” KITS San Francisco is in stunt mode.
While the station continues with its regular music, most of the “Dave-FM” imaging has been wiped from the station with mostly cold segues and occasional promos counting down to “T-Minus 3 Days” with clips spotlighting the history of Alternative “Live 105” on the frequency including artists it helped break, its “BFD” annual concert, and airing the Howard Stern Show.
KITS was known as Alternative “Live 105” from 1986 until it was rebranded as “Alt 105.3” in December 2017. The format would be dropped in favor of the Variety Hits “105.3 Dave-FM” brand in October 2021.
KITS rose from a 1.7 to 2.0 share in the San Francisco April 2023 Nielsen Audio ratings. It dropped 1.5 to 1.3 in adjacent San Jose.