Genuine Austin Radio will drop the Sports “104.9 The Horn” format on KTXX-FM Bee Cave/Austin on Tuesday, August 1.
The Sports programming will continue to be heard on 1260 KTAE Elgin/101.9 K270CO Round Rock and on the station’s streaming platforms. The message notes that its programming will “consist of local + national sports talk, and remain Austin’s home for Texas Rangers baseball”. What it doesn’t mention is the University of Texas, which KTXX-FM has served as flagship of since 2016.
No word yet what will come to 104.9 or the status of the Horn staff.
Effective Aug. 1 , Horn FM will be heard on 101.9-FM, 1260-AM, streaming at https://t.co/AmOyrQC2LB, on the Horn app. The programming will consist of local + national sports talk, and remain Austin’s home for Texas Rangers baseball. pic.twitter.com/9NgWHu2k8p
— The Horn (@TheHornATX) July 12, 2023