Multiple signs point to an upcoming format change at JVC Broadcasting Country “103.1 The Wolf” WOTW Windermere/Orlando FL.
JVC applied today to change WOTW’s call letters to WFYY on August 1. That matches one of the domains we reported on the company registering in our exclusive Domain Insight report on June 22: Fly1031Orlando.com. The domain has since been moved to Cloudflare’s DNS awaiting to go live.
WOTW rose from a 0.9 to a 2.4 share in the June 2022 Nielsen Audio Ratings. That still kept it behind Cox Media Group’s “K92.3” WWKA’s 3.3 share.
As for what’s next, the most likely format would be Rhythmic CHR to fill the opening created by the demise of Cox’s “Power 95.3” WPYO at the end of March. JVC Florida Director of Programming Stevie DeMann spent much of his career in the format previously programming WPYO and “102 Jamz” WJHM in Orlando.
This story first appeared on radioinsight.com