As first indicated in our 2/27 Domain Insight, KGAY PSP has launched Soft Oldies “103.1 MeTV Music” ahead of their $600,000 acquisition of 103.1 KQPS Palm Desert/Palm Springs from Audacy.
The station had been airing Audacy’s LGBTQ+ “Channel Q” network until Monday, when it spent two days simulcasting future sister LGBTQ+ Dance “106.5 KGAY” 1270 KGAY/106.5 K293CL Thousand Palms.
New KMEE call letters appear to be incoming as all the digital assets for the brand utilize those calls.
The “MeTV” generation wakes up the Coachella Valley airwaves Wednesday morning, March 8. That’s when MeTV Music at 103.1 FM (www.1031meTVfm.com) debuts with a uniquely appealing mix of familiar songs, rarely played gems and deep tracks from landmark albums from the 50s through the 80s.
“We are bringing to the Desert a unique music format of Timeless and Memorable songs that evokes strong emotions of days gone by,” said station owner Brad Fuhr. The concept has already been popularized by the MeTV television format known as Memorable Entertainment television. “The station’s unique blend of oldies and the stories behind the artists will also evoke strong emotions, including daily features that will provide listeners with a compelling reason to tune in each day.”
Fuhr, known as a major voice for the LGBTQ+ community and allies in the Coachella Valley, recently finalized purchase plans for KQPS 103.1 FM, previously known in the market as “Channel Q.” The acquisition follows Fuhr’s purchase of KGAY 106.5 Palm Springs in August 2021. MeTVfm 103.1 expands Brad’s local landscape which began 10 years ago with the LGBTQ+ website for locals and visitors, Gay Desert Guide, and digital agency OMGPSP.
“The format comes from the people who created MeTV which is found locally on KMIR HD2 and channel 14 on cable TV,” Fuhr notes. “It has had a nearly eight-year successful run in the highly competitive Chicago radio market, where it has garnered top ratings and raving fans of the wide variety of music. It’s a perfect fit with the Mid-Century vibe of Palm Springs and reflects people’s love of memorable music from past decades. MeTVfm 103.1 will fill a gap in the market.”
The first day’s featured artist is a birthday tribute to The Monkees’ Micky Dolenz, so Wednesday, March 8th will be filled with songs associated with his career. This weekend, 103.1 MeTVfm will feature songs about “time” as we move into Daylight Saving Time on Sunday. The station will run commercial free for the remainder of the week so listeners can sample MeTVfm 103.1 with the most music.
This story first appeared on radioinsight.com