The Cromwell Group has evolved R&B Oldies “102.1 The Ville” W271AB Nashville/WPRT-HD2 Pegram TN to a mix of gold and current Adult R&B.
With the change “The Ville” will be adding Reach Media’s Rickey Smiley Morning Show from 5-9am.
The 102.1 The Ville brand had debuted in May 2017. With the music shift, the station moves closer to targeting Cumulus Media’s “92Q” WQQK Goodlettsville. WQQK had a 5.4 share in the Holiday 2022 Nielsen Audio ratings, while WPRT-HD2 had just a 0.9 share. The move leaves Heidelberg Broadcasting’s 1470 WVOL featuring R&B Oldies in the market.