101.3 The Wolf Debuts In Burlington/Plattsburgh

After a weekend of stunting with nature sounds, Vox AM/FM flipped 101.3 WCPV Essex NY/Burlington VT to Country “101.3 The Wolf” at 6am today.

Positioning as “Everything Country”, the flip makes WCPV the fourth Country station in the market joining Hall Communications’ market leading 90.9 WOKO Burlington, Full Power Radio’s “97.5 Eagle Country” WTNN Bristol VT, and Great Eastern Radio’s “Froggy 104.3” Keeseville NY.

WCPV will feature Premiere Networks’ Bobby Bones Show in mornings. Bones previously aired in the market on WTNN. The remainder of the Wolf lineup will feature Tara Madison in middays, JT in afternoons, and Rick Logan at night.

WCPV’s former “101.3 The Game” Sports format moved on October 1 to 960 WEAV Plattsburgh NY and translators 97.1 W246DT Colchester VT and 105.9 W290AT Plattsburgh. Following a week of simulcasting, WCPV had begun stunting ahead of this morning’s launch of the new format.

This story first appeared on radioinsight.com